| Job satisfaction, job performance, and effort: A reexamination using agency theory M Christen, G Iyer, D Soberman Journal of marketing 70 (1), 137-150, 2006 | 939 | 2006 |
| Sustainable pioneering advantage? Profit implications of market entry order W Boulding, M Christen Marketing Science 22 (3), 371-392, 2003 | 334 | 2003 |
| Keeping up with the Joneses: Analyzing the effect of income inequality on consumer borrowing M Christen, RM Morgan Quantitative Marketing and Economics 3, 145-173, 2005 | 333 | 2005 |
| Using market-level data to understand promotion effects in a nonlinear model M Christen, S Gupta, JC Porter, R Staelin, DR Wittink Journal of Marketing Research 34 (3), 322-334, 1997 | 234 | 1997 |
| First-mover disadvantage. W Boulding, M Christen Harvard Business Review 79 (9), 20-21, 2001 | 193 | 2001 |
| Disentangling pioneering cost advantages and disadvantages W Boulding, M Christen Marketing Science 27 (4), 699-716, 2008 | 106 | 2008 |
| Research note—cost uncertainty is bliss: The effect of competition on the acquisition of cost information for pricing new products M Christen Management Science 51 (4), 668-676, 2005 | 45 | 2005 |
| Pioneering plus a broad product line strategy: Higher profits or deeper losses? W Boulding, M Christen Management Science 55 (6), 958-967, 2009 | 37 | 2009 |
| Optimal market intelligence strategy when management attention is scarce M Christen, W Boulding, R Staelin Management Science 55 (4), 526-538, 2009 | 31 | 2009 |
| Keeping up with the Joneses: the effect of income inequality on demand for consumer credit R Morgan, M Christen INSEAD, 2003 | 25 | 2003 |
| Job Satisfaction M Christen, G Iyer, D Soberman Job Performance, and Effort: A, 2006 | 24 | 2006 |
| Sustainable Pioneering Advantage?: Profit Implications of the Entry Timing Decision W Boulding, M Christen INSEAD, 2001 | 15 | 2001 |
| Market segmentation T Schlager, M Christen Handbook of Market Research, 939-967, 2021 | 13 | 2021 |
| Competitive pricing of information: A longitudinal experiment M Christen, M Sarvary Journal of marketing research 44 (1), 42-56, 2007 | 10 | 2007 |
| Estimating the effect of strategic variables with limited within-cross-section variance M Christen, H Gatignon Disponibile on line http://www. insead. edu/facultyresearch/faculty/personal …, 2009 | 7 | 2009 |
| Estimation in the Presence of Unobserved Fixed Factors: Consistency Or Efficiency?. M Christen, H Gatignon INSEAD, 2003 | 7 | 2003 |
| PIMS and the market share effect: biased evidence versus fuzzy evidence M Christen, H Gatignon The Profit Impact of Marketing Strategy Project: Retrospect and Prospect …, 2004 | 6 | 2004 |
| Estimating the performance effect of strategic variables which vary little over time M Christen, H Gatignon Working Paper, 2011 | 3 | 2011 |
| Sustainable pioneering advantage: at what cost? W Boulding, M Christen INSEAD, 1999 | 3 | 1999 |
| Pioneering advantage and product line breadth: Do demand, cost and profitability effects differ across consumer and industrial goods W Boulding, M Christen INSEAD Working Paper Series, 2005 | 2 | 2005 |
David SobermanProfessor of Marketing, University of TorontoVerified email at utoronto.ca
