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Cited by
All
Since 2019
Citations
23
23
h-index
1
1
i10-index
1
1
0
8
4
2021
2022
2023
2024
4
7
6
5
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Rachael Millard
University of Westminster
No verified email
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Year
What causes social marketing programs to fail? A qualitative study
MB Akbar, L Foote, C Soraghan, R Millard, F Spotswood
Social Marketing Quarterly 27 (2), 99-116
, 2021
23
2021
Conceptualising reflexivity within critical discourse of social marketing
R Millard, MB Akbar
Journal of Social Marketing 14 (1), 73-94
, 2024
2024
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