Follow
José I. Rojas-Méndez
José I. Rojas-Méndez
Professor, International Business & Marketing at Sprott School of Business, Carleton
Verified email at carleton.ca
Title
Cited by
Cited by
Year
Determinants of student loyalty in higher education: A tested relationship approach in Latin America
JI Rojas-Méndez, AZ Vasquez-Parraga, ALI Kara, A Cerda-Urrutia
Latin American Business Review 10 (1), 21-39, 2009
4122009
Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change
M Cleveland, JI Rojas-Méndez, M Laroche, N Papadopoulos
Journal of business research 69 (3), 1090-1102, 2016
2572016
Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation
JI Rojas-Mendez, A Parasuraman, N Papadopoulos
Marketing Intelligence & Planning 35 (1), 18-39, 2017
2462017
The Ford brand personality in Chile
JI Rojas-Mendez, I Erenchun-Podlech, E Silva-Olave
Corporate Reputation Review 7, 232-251, 2004
2182004
Brand personality: theory and dimensionality
G Davies, JI Rojas-Méndez, S Whelan, M Mete, T Loo
Journal of product & brand management 27 (2), 115-127, 2018
1922018
The US brand personality: A Sino perspective
JI Rojas-Méndez, SA Murphy, N Papadopoulos
Journal of Business Research 66 (8), 1028-1034, 2013
1802013
The nation brand molecule
J Rojas-Méndez
Journal of Product & Brand Management 22 (7), 462-472, 2013
1602013
Universal differences in advertising avoidance behavior: A cross-cultural study
JI Rojas-Méndez, G Davies, C Madran
Journal of Business Research 62 (10), 947-954, 2009
1272009
Consumer preferences of store brands: Role of prior experiences and value consciousness
A Kara, JI Rojas-Méndez, O Kucukemiroglu, T Harcar
Journal of Targeting, Measurement and Analysis for Marketing 17, 127-137, 2009
1232009
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers:“Divided loyalties” or “dual allegiance”?
A El Banna, N Papadopoulos, SA Murphy, M Rod, JI Rojas-Méndez
Journal of Business Research 82, 310-319, 2018
1052018
Why Canadians give to charity: An extended theory of planned behaviour model
R Mittelman, J Rojas-Méndez
International Review on Public and Nonprofit Marketing 15, 189-204, 2018
992018
Avoiding television advertising: Some explanations from time allocation theory
JI Rojas-Méndez, G Davies
Journal of Advertising Research 45 (1), 34-48, 2005
912005
Testing self-congruity theory in the context of nation brand personality
JI Rojas-Méndez, N Papadopoulos, M Alwan
Journal of Product & Brand Management 24 (1), 18-27, 2015
782015
Understanding attitude and behavior of Canadian consumers toward organic wine
JI Rojas-Méndez, M Le Nestour, M Rod
Journal of Food Products Marketing 21 (4), 375-396, 2015
752015
Measuring and positioning nation brands: A comparative brand personality approach
JI Rojas-Méndez, N Papadopoulos, SA Murphy
Corporate Reputation Review 16, 48-65, 2013
702013
A time attitude scale for cross cultural research
JI Rojas-Méndez, G Davies, O Omer, P Chetthamrongchai, C Madran
Journal of global marketing 15 (3-4), 117-147, 2002
642002
Chilean wine producer market orientation: comparing MKTOR versus MARKOR
JI Rojas‐Méndez, M Rod
International Journal of Wine Business Research 25 (1), 27-49, 2013
492013
Disposición a pagar por un mejoramiento en la calidad ambiental en el Gran Santiago, Chile
A Cerda, J Rojas, L García
Lecturas de Economía, 143-160, 2007
462007
Market orientation in the Chilean small business context: An empirical study
JI Rojas-Méndez, A Kara, JE Spillan
Journal of Global Marketing 19 (3-4), 93-132, 2006
462006
X-Scale: A new scale to measure consumer xenocentrism
JI Rojas-Méndez, S Chapa
Marketing intelligence & planning 38 (3), 354-368, 2020
442020
The system can't perform the operation now. Try again later.
Articles 1–20