| Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers M Üçok Hughes, WK Bendoni, E Pehlivan Journal of Product & Brand Management, 2016 | 149 | 2016 |
| Possession rituals of the digital consumer: A study of Pinterest K Schiele, MU Hughes ACR European Advances, 2013 | 33 | 2013 |
| Educating future corporate managers for a sustainable world: recommendations for a paradigm shift in business education M Üçok Hughes, S Upadhyaya, R Houston On the Horizon, 2018 | 21 | 2018 |
| Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships E Pehlivan, P Berthon, M Üçok Hughes, JP Berthon Business Horizons 58 (6), 591-598, 2015 | 21 | 2015 |
| The discontinuous evolution of women’s fashion in China M Ucok Hughes, G Eckhardt, K Kaigler-Walker, Z Gilbert Qualitative Market Research: An International Journal 18 (4), 391-408, 2015 | 14 | 2015 |
| A country-of-origin perspective on climate change actions: evidence from France, Morocco, and the United States M Schill, D Godefroit-Winkel, MÜ Hughes Journal of International Marketing 29 (1), 23-38, 2021 | 12 | 2021 |
| Segmentation and targeting revisited LM Visconti, M Üçok Hughes Marketing management: A cultural perspective, 295-314, 2011 | 12 | 2011 |
| Using Sustainability as a Framework for Marketing Curricula and Pedagogy S Upadhyaya, M Üçok Hughes, HR Houston Journal of Sustainability Education 20, 2019 | 7 | 2019 |
| Capital Build-Up and Transfer: The Case of Turco-Danish Transmigrants MU Hughes, S Askegaard ACR North American Advances, 2008 | 7 | 2008 |
| Institutional work and brand strategy in the contested Cannabis Market G Coskuner-Balli, E Pehlivan, M Üçok Hughes Journal of Macromarketing 41 (4), 663-674, 2021 | 6 | 2021 |
| Bringing the nation to the nation branding debate: evidence from Ukraine R Bagramian, MU Hughes, LM Visconti Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015 | 6 | 2015 |
| Young children as parents’ extended selves MU Hughes, K Kaigler-Walker, W Bendoni Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 6 | 2015 |
| The Highs and Lows of Startups in the Cannabis Industry: A PESTLE Analysis of the Current Issues JE Anderson, M Üçok Hughes, C Nguyen Business Forum 27 (2), 26-36., 2019 | 5 | 2019 |
| Strategic target marketing considerations and implications for the US Hispanic market M Üçok Hughes, T Stovall, E Pehlivan, R Cardona Journal of Cultural Marketing Strategy 3 (2), 152-171, 2019 | 5 | 2019 |
| Constructing a Narrative Identity of Los Angles Through a Gastronoir Adventure M Ucok Hughes, R Ventzislavov, T Stovall ACR North American Advances, 2017 | 3* | 2017 |
| Fashion disruption in the digital age WK Bendoni, MÜ Hughes, A Nagel Global Fashion Management Conference, 333-337, 2015 | 3 | 2015 |
| A Community-Based Social Marketing Anti-littering Campaign: Be the Street You Want to See M Üçok Hughes, W McConnell, S Groner Social Marketing in Action, 339-358, 2019 | 2 | 2019 |
| Sustainable Living in the City: The Case of an Urban Ecovillage. M Üçok Hughes Handbook of Engaged Sustainability, 869-883, 2018 | 2 | 2018 |
| Using Community-Based Social Marketing to Change Youth Littering Behavior M Üçok Hughes, W McConnell Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 2* | 2016 |
| Diversity appreciated? A visual longitudinal analysis of Ukraine’s nation branding campaigns LM Visconti, MU Hughes, R Bagramian, MBA Student Advances in Consumer Research 40, 935-936, 2012 | 2 | 2012 |
Ekin PehlivanCalifornia State University Channel IslandsVerified email at csuci.edu
