| Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing S Gottschalk, A Mafael Journal of Interactive Marketing 37, 89–104, 2017 | 164 | 2017 |
| The influence of customer loyalty program design on the relationship between customer motives and value perception H Kreis, A Mafael Journal of Retailing and Consumer Services 21 (4), 590-600, 2014 | 103 | 2014 |
| Examining Biased Assimilation of Brand-related Online Reviews☆ A Mafael, SA Gottschalk, H Kreis Journal of Interactive Marketing 36 (1), 91-106, 2016 | 67 | 2016 |
| Examining the generalizability of research findings from archival data A Delios, EG Clemente, T Wu, H Tan, Y Wang, M Gordon, D Viganola, ... Proceedings of the National Academy of Sciences 119 (30), e2120377119, 2022 | 59 | 2022 |
| Managing customer satisfaction after a product recall: The joint role of remedy, brand equity, and severity A Mafael, S Raithel, SJ Hock Journal of the Academy of Marketing Science 50, 174–194, 2021 | 47 | 2021 |
| How regulatory orientation and feelings of gratitude shape online review helpfulness A Mafael Journal of Consumer Psychology, 2019 | 32 | 2019 |
| Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising A Mafael, S Raithel, CR Taylor, DW Stewart Journal of Advertising, 2021 | 29 | 2021 |
| Portrayals of Minorities and Women in Super Bowl Advertising CR Taylor, A Mafael, S Raithel, DW Anthony, Carissa M., Stewart Journal of Consumer Affairs, 2019 | 28 | 2019 |
| Service failures in times of crisis: An analysis of eWOM emotionality MHEE Gerrath, A Mafael, A Ulqinaku, A Biraglia Journal of Business Research 154, 113349, 2023 | 21 | 2023 |
| The effects of brand equity and failure severity on remedy choice after a product recall S Raithel, A Mafael, SJ Hock Journal of product & brand management 30 (8), 1247-1261, 2021 | 15 | 2021 |
| Product recall effectiveness and consumers’ participation in corrective actions AM Sascha Raithel, Stefan Hock Journal of the Academy of Marketing Science 52, 716–735, 2024 | 10 | 2024 |
| Adbusting: How advertising altered by activists affects brands E Maier, A Mafael Psychology & Marketing, 2024 | 5 | 2024 |
| Please Do Not Buy Our Brand—How Consumers Respond to Green-Demarketing Messages S Herm, J Möller-Herm, C Wache, A Mafael Forum Markenforschung 2021: Tagungsband der Konferenz DERMARKENTAG, 105-118, 2023 | 4 | 2023 |
| The Effects of Adbusting on Brands E Maier, A Mafael SSRN Electronic Journal, 2022 | 1 | 2022 |
| Do Not Buy our Product: Consumers’ Responses towards Green-Demarketing Ad Messages: An Abstract C Wache, J Möller, A Mafael, V Daumke, B Fetahi, N Melcher Academy of Marketing Science Annual Conference-World Marketing Congress, 111-112, 2021 | 1 | 2021 |
| Award Ceremony: Everybody’s Watching—The Best Super Bowl Ads of All Time S Raithel, CR Taylor, DW Stewart, A Mafael Winning the Advertising Game: Lessons from the Super Bowl Ad Champions, 113-134, 2025 | | 2025 |
| First Quarter: Make a Game Plan S Raithel, CR Taylor, DW Stewart, A Mafael Winning the Advertising Game: Lessons from the Super Bowl Ad Champions, 37-45, 2025 | | 2025 |
| Pre-game: A Brief History of (Super Bowl) Advertising S Raithel, CR Taylor, DW Stewart, A Mafael Winning the Advertising Game: Lessons from the Super Bowl Ad Champions, 1-15, 2025 | | 2025 |
| Fourth Quarter: From Screen to Society S Raithel, CR Taylor, DW Stewart, A Mafael Winning the Advertising Game: Lessons from the Super Bowl Ad Champions, 91-103, 2025 | | 2025 |
| Coach’s Playbook: Top 10 Key Takeaways S Raithel, CR Taylor, DW Stewart, A Mafael Winning the Advertising Game: Lessons from the Super Bowl Ad Champions, 141-144, 2025 | | 2025 |
Sascha RaithelFreie Universität BerlinVerified email at fu-berlin.de
