Maximilian Gerrath
Maximilian Gerrath
Leeds University Business School
Verified email at leeds.ac.uk - Homepage
Title
Cited by
Cited by
Year
Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity
A Biraglia, MHEE Gerrath, B Usrey
Journal of Travel Research 57 (6), 811-823, 2018
72018
International brand strategy and mode of entry in the services sector: lessons from the financial crisis
MHEE Gerrath, MAAM Leenders
Journal of Strategic Marketing 21 (1), 48-67, 2013
72013
“The Review Is Sponsored By”: the Effect of Sponsorship Disclosure on Blog Loyalty
M Gerrath, B Usrey
Association for Consumer Research 44, 2016
12016
HOW WRONG CHOICES ELICIT JOYFUL REACTIONS TO RIVAL BRANDS’FAILURES: THE ROLE OF SELF-THREAT
MHEE Gerrath, JJ Brakus
2018 Global Marketing Conference at Tokyo, 1446-1446, 2018
2018
INCENTIVIZED PRODUCT REVIEWS: HOW A BLOGGERS MOTIVES TO ACCEPT BRAND INCENTIVIZATION CAN IMPACT BLOG LOYALTY
B Usrey, MHEE Gerrath
2018 Global Marketing Conference at Tokyo, 615-615, 2018
2018
HOW CHOICES THAT ARE DISCONFIRMED BY COMPARATIVE PRODUCT REVIEWS ELICIT FEELINGS OF SCHADENFREUDE: THE CASE OF BRAND RIVALRY
M Gerrath, J Brakus
TBC, 2017
2017
20-L: Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews
M Gerrath, B Usrey
ACR North American Advances, 2017
2017
" This Review is Sponsored by”: When the Disclosure of Incentivized Reviews Affects Blog Loyalty
MHEE Gerrath, B Usrey
European Marketing Academy Conference, 2017
2017
Brand Rivalry: The Role of Choice Popularity and Self-Threat in Consumer Side-Taking
MHEE Gerrath
University of Leeds, 2016
2016
FIRMS'INVOLVEMENT IN THE RESTORATION OF TOURIST ATTRACTIONS: THE ROLE OF PERCEIVED ALTRUISM AND AUTHENTICITY ON VISITING INTENTIONS
A Biraglia, MHEE Gerrath, B Usrey
2016 Global Marketing Conference at Hong Kong, 306-307, 2016
2016
Fair Enough: Individuals’ Perceptions of Altruism of Csr Activities and Their Effect on Authenticity of Heritage Sites.
A Biraglia, M Gerrath, B Usrey
NA-Advances in Consumer Research Volume 43, 2015
2015
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Articles 1–11