Lorna Walker
Lorna Walker
Senior Lecturer, Regent's University London
Verified email at regents.ac.uk - Homepage
Cited by
Cited by
From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing
P Antonetti, P Baines, L Walker
Journal of Marketing Management 31 (9-10), 940-969, 2015
Helping students understand the relevance of social media tools to marketing practitioners: A case study of a marketing principles module
L Walker
Marketing Review 14 (23), 5-27, 2014
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