Sophie C. Boerman
Sophie C. Boerman
Assistant Professor of Persuasive Communication, University of Amsterdam, ASCoR
Verified email at
Cited by
Cited by
Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses
SC Boerman, EA Van Reijmersdal, PC Neijens
Journal of Communication 62 (6), 1047-1064, 2012
“This Post Is Sponsored”: Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook
SC Boerman, LM Willemsen, EP Van Der Aa
Journal of Interactive Marketing 38, 82-92, 2017
Online Behavioral Advertising: A Literature Review and Research Agenda
SC Boerman, S Kruikemeier, FJZ Borgesius
Journal of Advertising 46 (3), 363-376, 2017
Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations
SC Boerman, EA Van Reijmersdal, PC Neijens
Psychology & Marketing 31 (3), 214-224, 2014
Effects of Disclosing Sponsored Content in Blogs How the Use of Resistance Strategies Mediates Effects on Persuasion
EA van Reijmersdal, ML Fransen, G van Noort, SJ Opree, L Vandeberg, ...
American Behavioral Scientist, 2016
Using eye tracking to understand the effects of brand placement disclosure types in television programs
SC Boerman, EA Van Reijmersdal, PC Neijens
Journal of Advertising 44 (3), 196-207, 2015
The effects of brand placement disclosures on skepticism and brand memory
EA van Reijmersdal, K Tutaj, SC Boerman
Communications-The European Journal of Communication Research 38 (2), 127-146, 2013
The effects of the standardized instagram disclosure for micro-and meso-influencers
SC Boerman
Computers in Human Behavior 103, 199-207, 2020
Informing consumers about hidden advertising. A literature review of the effects of disclosing sponsored content.
SC Boerman, EA Van Reijmersdal
Advertising in new formats and media: Current research and implications for …, 2016
Consumer responses to promoted tweets sent by brands and political parties
SC Boerman, S Kruikemeier
Computers in Human Behavior 65, 285–294, 2016
This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents
EA van Reijmersdal, SC Boerman, M Buijzen, E Rozendaal
Journal of Youth and Adolescence, 1-15, 2016
Understanding the Effects of Personalization as a Privacy Calculus: Analyzing Self-Disclosure Across Health, News, and Commerce Contexts
N Bol, T Dienlin, S Kruikemeier, M Sax, SC Boerman, J Strycharz, ...
Journal of Computer-Mediated Communication 23 (6), 370-388, 2018
Political Microtargeting: Relationship Between Personalized Advertising on Facebook and Voters' Responses
S Kruikemeier, M Sezgin, SC Boerman
Cyberpsychology, Behavior, and Social Networking, 2016
Exploring Motivations for Online Privacy Protection Behavior: Insights From Panel Data
SC Boerman, S Kruikemeier, FJ Zuiderveen Borgesius
Communication Research, 0093650218800915, 2018
How audience and disclosure characteristics influence memory of sponsorship disclosures
SC Boerman, EA van Reijmersdal, PC Neijens
International Journal of Advertising 34 (4), 576-592, 2015
The power of direct context as revealed by eye tracking: a model tracks relative attention to competing editorial and promotional content
EG Smit, SC Boerman, L van Meurs
Journal of Advertising Research 55 (2), 216-227, 2015
Tracking Walls, Take-It-Or-Leave-It Choices, the GDPR, and the ePrivacy Regulation
FJZ Borgesius, S Kruikemeier, SC Boerman, N Helberger
European Data Protection Law Review 3 (3), 353-368, 2017
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)
SC Boerman, EA van Reijmersdal, E Rozendaal, AL Dima
International Journal of Advertising 37 (5), 671-697, 2018
Attention battle; the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context
SC Boerman, EG Smit, L van Meurs
Advances in Advertising Research (Vol. 2), 295-310, 2011
Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
SC Boerman, EA Van Reijmersdal
Frontiers in Psychology 10, 3042, 2020
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