Svend Hollensen
Svend Hollensen
Verified email at sam.sdu.dk
TitleCited byYear
Global Marketing
S Hollensen
Pearson Education, 2016
1600*2016
Global marketing: A decision-oriented approach
S Hollensen
Pearson education, 2007
15982007
Marketing management: A relationship approach
S Hollensen
Pearson Education, 2010
5652010
Global Marketing: A market-responsive approach
S Hollensen
Prentice-Hall, 1998
4611998
Marketing research: An international approach
MJ Schmidt, S Hollensen
Pearson education, 2006
1872006
Essentials of global marketing
S Hollensen
Pearson Education, 2008
1742008
The process of benchmarking, benchlearning and benchaction
PV Freytag, S Hollensen
The TQM magazine 13 (1), 25-34, 2001
1112001
Family-driven innovation: Resolving the paradox in family firms
A De Massis, A Di Minin, F Frattini
California Management Review 58 (1), 5-19, 2015
812015
Marketing planning: a global perspective
S Hollensen
McGraw-Hill, 2005
542005
Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and after lifetime values–a Socratic elenchus approach
JAJ Wilson, S Hollensen
International Journal of Business Performance Management 14 (1), 67-94, 2013
492013
Estrategias de marketing internacional
S Hollensen, J Arteaga
Pearson Longman, 2010
492010
Selection of celebrity endorsers: A case approach to developing an endorser selection process model
S Hollensen, C Schimmelpfennig
Marketing Intelligence & Planning 31 (1), 88-102, 2013
352013
Saipa Group, Iran–using strategic brand extensions to build relationships
JAJ Wilson, S Hollensen
Journal of Islamic Marketing 1 (2), 177-188, 2010
302010
Global Marketing, Harlow
S Hollensen
Pearson. God. XXVII, BR 2 (2014), 343-362, 2014
292014
Marketing: A relationship perspective
S Hollensen, MO Opresnik
Vahlen, 2015
282015
The Blue Ocean that disappeared–the case of Nintendo Wii
S Hollensen
Journal of business strategy 34 (5), 25-35, 2013
282013
Financial performance of entry mode decisions: effects of control in an internationalization context
AMD Ulrich, B Boyd, S Hollensen
International Journal of Business and Management 7 (24), 12-28, 2012
262012
The Choice of Foreign Entry Modes in a Control Perspective.
S Hollensen, B Boyd, AMD Ulrich
IUP Journal of Business Strategy 8 (4), 2011
242011
Entry mode strategies into the Brazil, Russia, India and China (BRIC) markets
AMD Ulrich, S Hollensen, B Boyd
Global Business Review 15 (3), 423-445, 2014
222014
Strategic management of a family-owned airline: Analysing the absorptive capacity of Cimber Sterling Group A/S
B Boyd, S Hollensen
Journal of Family Business Strategy 3 (2), 70-78, 2012
152012
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