| What counts as a choice? US Americans are more likely than Indians to construe actions as choices K Savani, HR Markus, NVR Naidu, S Kumar, N Berlia Psychological Science 21 (3), 391-398, 2010 | 197 | 2010 |
| Can everyone become highly intelligent? Cultural differences in and societal consequences of beliefs about the universal potential for intelligence. A Rattan, K Savani, NVR Naidu, CS Dweck Journal of Personality and Social Psychology 103 (5), 787, 2012 | 171 | 2012 |
| Cultural conditioning: understanding interpersonal accommodation in India and the United States in terms of the modal characteristics of interpersonal influence situations. K Savani, MW Morris, NVR Naidu, S Kumar, NV Berlia Journal of personality and social psychology 100 (1), 84, 2011 | 92 | 2011 |
| Deference in Indians' decision making: introjected goals or injunctive norms? K Savani, MW Morris, NVR Naidu Journal of personality and social psychology 102 (4), 685, 2012 | 73 | 2012 |
| RETRACTED: Mathematical model for quality cost optimization NVR Naidu Robotics and Computer-Integrated Manufacturing 24 (6), 811-815, 2008 | 59 | 2008 |
| Metabolic alterations and molecular mechanism in silkworm larvae during viral infection: A review KR Babu, S Ramakrishna, YHK Reddy, G Lakshmi, NV Naidu, SS Basha, ... African journal of Biotechnology 8 (6), 2009 | 53 | 2009 |
| Beliefs about emotional residue: the idea that emotions leave a trace in the physical environment. K Savani, S Kumar, NVR Naidu, CS Dweck Journal of personality and social psychology 101 (4), 684, 2011 | 47 | 2011 |
| When norms loom larger than the self: Susceptibility of preference–choice consistency to normative influence across cultures K Savani, M Wadhwa, Y Uchida, Y Ding, NVR Naidu Organizational Behavior and Human Decision Processes 129, 70-79, 2015 | 41 | 2015 |
| Management and entrepreneurship NVR Naidu IK International Pvt Ltd, 2013 | 35 | 2013 |
| Effect of long term administration of aluminium chloride on oxidative stress and acetylcholinesterase activity in rat brains NR Naidu, S Bhat, U Dsouza Int J Pharm Bio Sci 3 (1), 616-22, 2013 | 32 | 2013 |
| Performance improvement of manufacturing industry by reducing the Defectives using Six Sigma Methodologies CSC Kumar, NVR Naidu, K Ravindranath IOSR journal of Engineering 1 (1), 1-9, 2011 | 23 | 2011 |
| An analysis of structural and spectroscopic signatures, the reactivity study of synthetized 4, 6-dichloro-2-(methylsulfonyl) pyrimidine: A potential third-order nonlinear … PK Murthy, C Valverde, V Suneetha, S Armaković, SJ Armaković, NU Rani, ... Journal of Molecular Structure 1186, 263-275, 2019 | 20 | 2019 |
| Polarographic catalytic hydrogen wave technique for the determination of copper (II) in leafy vegetables and biological samples S Kanchi, P Singh, MI Sabela, NV Naidu, K Bisetty International Journal of Electrochemical Science (Online), 2013 | 18 | 2013 |
| Voltammetric method for manganese analysis in Indian traditional leafy vegetables and medicinal plants collected around Tirupati town, a famous pilgrim center in India: the … S Kanchi, K Saraswathi, NV Naidu Food Analytical Methods 5 (1), 69-81, 2012 | 16 | 2012 |
| Optimization of abrasive water jet machining for green composites using multi-variant hybrid techniques GC Manjunath Patel, RS Kumar, NV Naidu Optimization of manufacturing processes, 129-162, 2020 | 15 | 2020 |
| Effect of different polymers on release of the sustained release tablets of the glipizide TJ Gouthami, MV Jhansipriya, N Naidu Journal of chemical and pharmaceutical research 5 (5), 111-118, 2013 | 13 | 2013 |
| MINIMIZING THE EIGHTH WASTE OF LEAN-ABSENTEEISM THROUGH SIX SIGMA METHODOLOGY. CS Kumar, NVR Naidu International Journal for Quality Research 6 (2), 2012 | 11 | 2012 |
| Determination of copper (II) in water, vegetables and alloys samples with polarography at DME using piperidine dithiocarbamate by catalytic hydrogen currents S Kanchi, T Niranjan, K Sarawathi, N Venkatasubba Naidu Analytical Chemistry: An Indian Journal 10 (4), 2011 | 11 | 2011 |
| Optimization of self compacting concrete mixes using Taguchi method H Narendra, KU Muthu, H Al-Mattarneh, NVR Naidu, BS Sowmya International Conference on Construction and Building Technology,(17), 191-203, 2008 | 11 | 2008 |
| A novel spectrophotometric method for the determination of carbaryl in environmental samples. PK Murthy, S Munga, NV Naidu Der Pharmacia Sinica 3 (2), 224-228, 2012 | 10 | 2012 |
