| Let your preference be your guide? Preferences and choices are more tightly linked for North Americans than for Indians. K Savani, HR Markus, AL Conner Journal of Personality and Social Psychology 95 (4), 861, 2008 | 237 | 2008 |
| What counts as a choice? US Americans are more likely than Indians to construe actions as choices K Savani, HR Markus, NVR Naidu, S Kumar, N Berlia Psychological Science 21 (3), 391-398, 2010 | 161 | 2010 |
| Can everyone become highly intelligent? Cultural differences in and societal consequences of beliefs about the universal potential for intelligence. A Rattan, K Savani, NVR Naidu, CS Dweck Journal of Personality and Social Psychology 103 (5), 787, 2012 | 116 | 2012 |
| Cultural conditioning: Understanding interpersonal accommodation in India and the United States in terms of the modal characteristics of interpersonal influence situations. K Savani, MW Morris, NVR Naidu, S Kumar, NV Berlia Journal of Personality and Social Psychology 100 (1), 84, 2011 | 70 | 2011 |
| Mathematical model for quality cost optimization NVR Naidu Robotics and Computer-Integrated Manufacturing 24 (6), 811-815, 2008 | 57 | 2008 |
| Deference in Indians' decision making: Introjected goals or injunctive norms? K Savani, MW Morris, NVR Naidu Journal of Personality and Social Psychology 102 (4), 685, 2012 | 52 | 2012 |
| Metabolic alterations and molecular mechanism in silkworm larvae during viral infection: A review KR Babu, S Ramakrishna, YHK Reddy, G Lakshmi, NV Naidu, SS Basha, ... African Journal of Biotechnology 8 (6), 2009 | 36 | 2009 |
| Beliefs about emotional residue: The idea that emotions leave a trace in the physical environment. K Savani, S Kumar, NVR Naidu, CS Dweck Journal of Personality and Social Psychology 101 (4), 684, 2011 | 29 | 2011 |
| When norms loom larger than the self: Susceptibility of preference–choice consistency to normative influence across cultures K Savani, M Wadhwa, Y Uchida, Y Ding, NVR Naidu Organizational Behavior and Human Decision Processes 129, 70-79, 2015 | 24 | 2015 |
| Effect of long term administration of aluminium chloride on oxidative stress and acetylcholinesterase activity in rat brains NR Naidu, S Bhat, U Dsouza Int J Pharm Biol Sci 3, 616-22, 2013 | 23 | 2013 |
| Management and Entrepreneurship NVR Naidu IK International Pvt Ltd, 2013 | 18 | 2013 |
| Performance improvement of manufacturing industry by reducing the Defectives using Six Sigma Methodologies CSC Kumar, NVR Naidu, K Ravindranath IOSR Journal of Engineering (IOSRJEN) 1 (1), 1-9, 2011 | 13 | 2011 |
| A novel spectrophotometric method for the determination of carbaryl in environmental samples. PK Murthy, S Munga, NV Naidu Der Pharmacia Sinica 3 (2), 224-228, 2012 | 9 | 2012 |
| A Novel and Efficient Approach for Materials Demand Aggregation using Genetic Algorithm TSRB Rao, NVR Naidu, KM Babu International Journal of Computer Science and Network Security 9 (4), 203-212, 2009 | 9 | 2009 |
| Effect of different polymers on release of the sustained release tablets of the glipizide TJ Gouthami, MV Jhansipriya, N Naidu Journal of Chemical and Pharmaceutical Research 5 (5), 111-118, 2013 | 8 | 2013 |
| MINIMIZING THE EIGHTH WASTE OF LEAN-ABSENTEEISM THROUGH SIX SIGMA METHODOLOGY. CS Kumar, NVR Naidu International Journal for Quality research 6 (2), 2012 | 8 | 2012 |
| Studies on Annona squamosa (Sitphal) seed ND Naidu, MB Naidu, ZH Osmane, SA Saletore Pt. II. The J. Indus, and News Ed 16, 180-184, 1953 | 7 | 1953 |
| VR, Kumar, S., and Berlia, N. V.(2011). Cultural conditioning: understanding interpersonal accommodation in India and the Unites States in terms of the modal characteristics of … K Savani, MW Morris, N Naidu J. Pers. Soc. Psychol 100, 84-102, 0 | 7 | |
| Quantitative evaluation of quality loss for fraction defective case using Taguchi’s quality loss function M Shilpa, NVR Naidu International Journal of Logistics Systems and Management 18 (1), 126-138, 2014 | 6 | 2014 |
| A survey on awareness of lean manufacturing concepts in Indian garment manufacturing industries CSC Kumar, NVR Naidu Int. Conf. Challenges Oppor. Mech. Eng. Ind. Eng. Manag. Stud, 783-785, 2012 | 6 | 2012 |
