Dr Mihalis Kavaratzis
TitleCited byYear
City branding: an effective assertion of identity or a transitory marketing trick?
M Kavaratzis, GJ Ashworth
Tijdschrift voor economische en sociale geografie 96 (5), 506-514, 2005
13012005
From city marketing to city branding: towards a theoretical framework for developing city brands
M Kavaratzis
Place Branding 1 (1), 58-73, 2004
12682004
Place branding: A review of trends and conceptual models
M Kavaratzis
The marketing review 5 (4), 329-342, 2005
5362005
The dynamics of place brands: An identity-based approach to place branding theory
M Kavaratzis, MJ Hatch
Marketing theory 13 (1), 69-86, 2013
4312013
Beyond the logo: brand management for cities
G Ashworth, M Kavaratzis
Journal of Brand Management 16 (8), 520-531, 2009
4012009
My city–my brand: the different roles of residents in place branding
E Braun, M Kavaratzis, S Zenker
Journal of Place Management and Development 6 (1), 18-28, 2013
3832013
Place marketing: how did we get here and where are we going?
M Kavaratzis, G Ashworth
Journal of place management and development 1 (2), 150-165, 2008
3442008
Cities and their brands: Lessons from corporate branding
M Kavaratzis
Place branding and public diplomacy 5 (1), 26-37, 2009
3152009
From “necessary evil” to necessity: stakeholders' involvement in place branding
M Kavaratzis
Journal of Place Management and development 5 (1), 7-19, 2012
2692012
Towards effective place brand management: Branding European cities and regions
G Ashworth, M Kavaratzis
Edward Elgar Publishing, 2010
2692010
From city marketing to city branding: an interdisciplinary analysis with reference to Amsterdam, Budapest and Athens
M Kavaratzis
Rijksuniversiteit Groningen, 2008
2382008
From city marketing to city branding: an interdisciplinary analysis with reference to Amsterdam, Budapest and Athens
M Kavaratzis
Rijksuniversiteit Groningen, 2008
2382008
Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam
M Kavaratzis, GJ Ashworth
Cities 24 (1), 16-25, 2007
2212007
City marketing: The past, the present and some unresolved issues
M Kavaratzis
Geography compass 1 (3), 695-712, 2007
1992007
Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding
M Kavaratzis, A Kalandides
Environment and Planning A 47 (6), 1368-1382, 2015
1072015
Rethinking place branding: Comprehensive brand development for cities and regions
M Kavaratzis, G Warnaby, GJ Ashworth
Springer, 2014
892014
Place branding: where do we stand
M Kavaratzis, G Ashworth
Towards Effective Place Brand Management, Edward Elgar, Cheltenham (UK), 2010
782010
Branding the city through culture and entertainment
M Kavaratzis
The AESOP 2005 Conference, Vienna, 13-18, 2005
502005
Hijacking culture: the disconnection between place culture and place brands
M Kavaratzis, G Ashworth
Town Planning Review 86 (2), 155-176, 2015
412015
The role of brand elements in destination branding
S Kladou, M Kavaratzis, I Rigopoulou, E Salonika
Journal of Destination Marketing & Management 6 (4), 426-435, 2017
392017
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Articles 1–20