Defining a" brand": Beyond the literature with experts' interpretations L De Chernatony, F Dall'Olmo Riley Journal of Marketing management 14 (5), 417-443, 1998 | 1553 | 1998 |
Modelling the components of the brand L De Chernatony, F Dall’Olmo Riley European journal of marketing 32 (11/12), 1074-1090, 1998 | 617 | 1998 |
Experts' views about defining services brands and the principles of services branding L De Chernatony, FDO Riley Journal of Business Research 46 (2), 181-192, 1999 | 614 | 1999 |
Added value: its nature, roles and sustainability L De Chernatony, F Harris, FDO Riley European Journal of marketing 34 (1/2), 39-56, 2000 | 570 | 2000 |
The service brand as relationships builder F Dall’Olmo Riley, L De Chernatony British Journal of Management 11 (2), 137-150, 2000 | 469 | 2000 |
Online grocery shopping: the influence of situational factors C Hand, F Dall'Olmo Riley, P Harris, J Singh, R Rettie European journal of Marketing 43 (9/10), 1205-1219, 2009 | 398 | 2009 |
Luxury branding on the Internet: lost opportunity or impossibility? F Dall’Olmo Riley, C Lacroix Marketing Intelligence & Planning 21 (2), 96-104, 2003 | 207 | 2003 |
The chasm between managers' and consumers' views of brands: the experts' perspectives L De Chernatony, FDO Riley Journal of strategic marketing 5 (2), 89-104, 1997 | 186 | 1997 |
Criteria to assess brand success L de Chematony, F Dall'Olmo Riley, F Harris Journal of Marketing Management 14 (7), 765-781, 1998 | 164 | 1998 |
Online and store patronage: a typology of grocery shoppers P Harris, F Dall’Olmo Riley, D Riley, C Hand International Journal of Retail & Distribution Management 45 (4), 419-445, 2017 | 157 | 2017 |
Downscale extensions: Consumer evaluation and feedback effects FDO Riley, JM Pina, R Bravo Journal of Business Research 66 (2), 196-206, 2013 | 148 | 2013 |
The variability of attitudinal repeat-rates F Dall'Olmo Riley, ASC Ehrenberg, SB Castleberry, TP Barwise, ... International journal of Research in Marketing 14 (5), 437-450, 1997 | 148 | 1997 |
The role of perceived value in vertical brand extensions of luxury and premium brands F Dall’Olmo Riley, JM Pina, R Bravo Journal of Marketing Management 31 (7-8), 881-913, 2015 | 136 | 2015 |
The role of situational variables in online grocery shopping in the UK H Robinson, F Dall'Olmo Riley, R Rettie, G Rolls-Willson The Marketing Review 7 (1), 89-106, 2007 | 135 | 2007 |
Dove vs. Dior: Extending the brand extension decision-making process from mass to luxury FDO Riley, W Lomax, A Blunden Australasian Marketing Journal 12 (3), 40-55, 2004 | 108 | 2004 |
Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach JM Pina, FDO Riley, W Lomax Journal of Business Research 66 (9), 1411-1419, 2013 | 90 | 2013 |
Brand consultants' perspectives on the concept ofthe brand' L De Chernatony, F Dall'Olmo Riley Marketing and Research Today 25 (1), 45-52, 1997 | 89 | 1997 |
Understanding multichannel shopper journey configuration: An application of goal theory P Harris, FDO Riley, C Hand Journal of Retailing and Consumer Services 44, 108-117, 2018 | 81 | 2018 |
Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context R Chawdhary, F Dall’Olmo Riley Journal of Marketing Management 31 (9-10), 1018-1039, 2015 | 81 | 2015 |
The variability of attitudinal repeat-rates FDO Riley, ASC Ehrenberg, SB Castleberry, TP Barwise International journal of Research in Marketing 14 (5), 437-450, 1997 | 80 | 1997 |