Cheng Boon-Liat
Cheng Boon-Liat
Associate Professor Sunway University
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Cited by
Cited by
The associations between service quality, corporate image, customer satisfaction, and loyalty: Evidence from the Malaysian hotel industry
CB Liat, S Mansori, CT Huei
Journal of hospitality marketing & management 23 (3), 314-326, 2014
Service recovery, customer satisfaction and customer loyalty: evidence from Malaysia’s hotel industry
BL Cheng, CC Gan, BC Imrie, S Mansori
International Journal of Quality and Service Sciences 11 (2), 187-203, 2018
Service quality and the mediating effect of corporate image on the relationship between customer satisfactionand customer loyalty in the Malaysian hotel industry
ZA Rashid
Gadjah Mada International Journal of Business 15 (2), 99-112, 2013
Augmented reality in smart retailing: A (n)(A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps
SR Nikhashemi, HH Knight, K Nusair, CB Liat
Journal of Retailing and Consumer Services 60, 102464, 2021
Factors influencing customer satisfaction and e-loyalty: Online shopping environment among the young adults
IHBH Ludin, BL Cheng
Management Dynamics in the Knowledge Economy 2 (3), 462-462, 2014
Hotel service recovery and service quality: Influences of corporate image and generational differences in the relationship between customer satisfaction and loyalty
CB Liat, S Mansori, GC Chuan, BC Imrie
Journal of Global Marketing 30 (1), 42-51, 2017
Brand image as the competitive edge for hospitals in medical tourism
TH Cham, BL Cheng, MP Low, JBC Cheok
European Business Review 33 (1), 2020
Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia
TH Cham, CKY Ng, YM Lim, BL Cheng
The International Review of Retail, Distribution and Consumer Research 28 (2 …, 2018
A study of e-shopping intention in Malaysia: The influence of generation X & Y
M Shaheen, BL Cheng, HS Lee
Australian Journal of Basic and Applied Sciences 6 (8), 28-35, 2012
I Am too old for this! Barriers contributing to the non-adoption of mobile payment
TH Cham, JH Cheah, BL Cheng, XJ Lim
International Journal of Bank Marketing 40 (5), 1017-1050, 2022
Determinants of knowledge management systems success in the banking industry
TH Cham, YM Lim, BL Cheng, TH Lee
VINE Journal of Information and Knowledge Management Systems 46 (1), 2-20, 2016
Service innovation: building a sustainable competitive advantage in higher education
BL Cheng, TH Cham, MM Dent, TH Lee
International Journal of Services, Economics and Management 10 (4), 289-309, 2019
Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders
TH Cham, BL Cheng, CKY Ng
Young Consumers 22 (1), 28-67, 2020
The role of cultural differences in customer retention: evidence from the high-contact service industry
KS Fam, B Liat Cheng, TH Cham, M Tan Chia Yi, H Ting
Journal of Hospitality & Tourism Research 47 (1), 257-288, 2023
The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity
C Boon Liat, SR Nikhashemi, MM Dent
Journal of Islamic Marketing 12 (9), 1887-1929, 2020
Gender differences in perceptions and attitudes toward online shopping: a study of Malaysian consumers
L Yet Mee, C Boon Liat, TH Cham, C Ng, JX Tan
Lim, YM, Cheng, BL, Cham, TH, Ng, CKY, & Tan, JX (2019). Gender Differences …, 2019
Interrelationships of service quality, customer satisfaction, corporate image and customer loyalty of Malaysian hotel industry
BL Cheng, ZA Rashid
Cultural Tourism in a Digital Era: First International Conference IACuDiT …, 2015
Innovativeness, market intelligence practices, and firm performance of small-and medium-sized tour operators
CS Yap, BL Cheng, N Mohamad Hussain, R Ahmad
Tourism and Hospitality Research 18 (2), 143-151, 2018
A study of service quality, customer satisfaction, corporate image and customer loyalty in the hotel industry in Malaysia
CB Liat, MZ Abdul Rashid
Contemporary Research Issues and Challenges in Emerging Economies, 2011
Should I buy or not? Revisiting the concept and measurement of panic buying
TH Cham, BL Cheng, YH Lee, JH Cheah
Current Psychology 42 (22), 19116-19136, 2023
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