Follow
Francisco Guzman
Francisco Guzman
Professor of Marketing, University of North Texas
Verified email at unt.edu
Title
Cited by
Cited by
Year
Gestión de destinos turísticos sostenibles
JF Valls
Grupo Planeta (GBS), 2004
5372004
A consumer-perceived consumer-based brand equity scale
S Baalbaki, F Guzmán
Journal of Brand Management 23, 229-251, 2016
2982016
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
C Veloutsou, F Guzman
Journal of Product & Brand Management 26 (1), 2-12, 2017
2952017
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
K Cowan, F Guzman
Journal of business research 117, 683-693, 2020
1922020
A political candidate's brand image scale: Are political candidates brands?
F Guzmán, V Sierra
Journal of Brand Management 17, 207-217, 2009
1632009
Co-creation of brand identities: consumer and industry influence and motivations
E Kennedy, F Guzmán
Journal of Consumer Marketing 33 (5), 313-323, 2016
1422016
Cultural brands from emerging markets: Brand image across host and home countries
F Guzmán, AK Paswan
Journal of International Marketing 17 (3), 71-86, 2009
1312009
Latest research on brand relationships: introduction to the special issue
M Fetscherin, F Guzman, C Veloutsou, RR Cayolla
Journal of Product & Brand Management 28 (2), 133-139, 2019
1302019
The impact of corporate social responsibility on brand equity: consumer responses to two types of fit
F Guzmán, D Davis
Journal of Product & Brand Management 26 (5), 435-446, 2017
1152017
Branding and design management: a brand design management model
J Montańa, F Guzmán, I Moll
Journal of Marketing Management 23 (9-10), 829-840, 2007
1032007
Attitudinal determinants of environmentally sustainable behavior
A Paswan, F Guzmán, J Lewin
Journal of Consumer Marketing 34 (5), 414-426, 2017
1002017
Sociopolitical activist brands
HJ Schmidt, N Ind, F Guzmán, E Kennedy
Journal of Product & Brand Management 31 (1), 40-55, 2021
872021
The immediate effect of corporate social responsibility on consumer-based brand equity
F Muniz, F Guzmán, AK Paswan, HJ Crawford
Journal of Product & Brand Management 28 (7), 864-879, 2019
822019
The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity
D Alvarado-Karste, F Guzmán
Journal of Product & Brand Management 29 (7), 971-984, 2020
812020
A Brand Building literature review
F Guzman
Excerpt from PhD Thesis “Brand Building Towards Social Values: Associating …, 2004
812004
Self-referencing and political candidate brands: A congruency perspective
F Guzmán, AK Paswan, E Van Steenburg
Journal of Political Marketing 14 (1-2), 175-199, 2015
732015
How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism
TP Tran, CW Lin, S Baalbaki, F Guzmán
Journal of Business Research 120, 1-15, 2020
702020
Relationalism in marketing channels and marketing strategy
AK Paswan, C Blankson, F Guzman
European journal of marketing 45 (3), 311-333, 2011
692011
How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
WM Lim, F Guzmán
Journal of Business Research 141, 175-190, 2022
662022
Market orientation and design orientation: A management model
I Moll, J Montańa, F Guzman, FS Parellada
Journal of Marketing Management 23 (9-10), 861-876, 2007
612007
The system can't perform the operation now. Try again later.
Articles 1–20