Anabel Gutierrez
Anabel Gutierrez
Royal Holloway, University London
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Cited by
Cited by
Technological, organisational and environmental factors influencing managers’ decision to adopt cloud computing in the UK
A Gutierrez, E Boukrami, R Lumsden
Journal of Enterprise Information Management, 2015
Factors affecting IT and business alignment: a comparative study in SMEs and large organisations
YK Dwivedi, A Papazafeiropoulo, A Gutierrez, J Orozco, A Serrano
Journal of Enterprise Information Management, 2009
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
A Gutierrez, S O'Leary, NP Rana, YK Dwivedi, T Calle
Computers in Human Behavior 95, 295-306, 2019
Assessing strategic, tactical and operational alignment factors for SMEs: alignment across the organisation's value chain
A Gutierrez, A Serrano
International Journal of Value Chain Management 2 (1), 33-56, 2008
Using tactical and operational factors to assess strategic alignment: an SME study
A Gutierrez, J Orozco, A Serrano, AE Serrano
Developing a taxonomy for the understanding of business and IT alignment paradigms and tools
A Gutierrez, J Orozco, A Papazafeiropoulou, A Serrano
Understanding the determinants of cloud computing adoption within the UK
JR Lumsden, A Gutierrez
Alignment of IS Projects with Business Strategy: Evolution of Thinking and Practice
A Gutierrez
European, Mediterranean & Middle Eastern Conference on Information Systems …, 2011
Alignment of IT projects with business strategy: An analysis of the interrelationships between the factors affecting IS alignment at strategic, tactical and operational levels
AS Gutiérrez Mendoza
School of Information Systems, Computing and Mathematics, 2009
Business-IS alignment: assessment process to align IT projects with business strategy
A Gutierrez, C Mylonadis, J Orozco, A Serrano
AMCIS 2008 Proceedings, 290, 2008
IS alignment factors: dynamic relationships at strategic, tactical and operational level
A Gutierrez, M Lycett
UK Academy for Information Systems Conference Proceedings, 11605-11616, 2011
Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context
D Vazquez, X Wu, B Nguyen, A Kent, A Gutierrez, T Chen
International Journal of Information Management 53, 102135, 2020
Empirical Assessment of Risks in IS/IT Projects: Challenges for Managers
O Rommel, A Gutierrez
Digital and Social Media Marketing
NP Rana, EL Slade, GP Sahu, H Kizgin, N Singh, B Dey, A Gutierrez, ...
Springer, 2020
Adoption of Learning Analytics in the UK: Identification of Key Factors using the TOE Framework.
J Saint, A Gutierrez
Comparing alignment factors in SMEs and large organizations: a planning integration perspective
A Gutierrez, J Orozco, A Serrano, A Nawazish, H Yaz
AMCIS 2007 Proceedings, 168, 2007
The Challenge of Constructivist Design on the Internet
E Espinosa, P Escamilla, A Gutiérrez, R Rojas
Proceedings of the 5th Intl. Symposium on Applied Corporate Computing. ITESM …, 1997
An In-Store Mobile App for Customer Engagement: Discovering Hedonic and Utilitarian Motivations in UK Grocery Retail
JPC Wang, A Gutierrez
European, Mediterranean, and Middle Eastern Conference on Information …, 2018
Research-Teaching-Practice linkages: A challenge for Business Schools
A Gutierrez
Border Crossing 1 (1), 25-48, 2011
Assessment as a learning process: the use of Exploratory Practice to empower students and to foster teacher development
A Gutierrez, A Slimani-Rolls, C Rowell
Revista Soletras 2018 (35), 55-71, 2018
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