| A general choice model for bundles with multiple-category products: Application to market segmentation and optimal pricing for bundles J Chung, VR Rao Journal of Marketing Research 40 (2), 115-130, 2003 | 211 | 2003 |
| A general consumer preference model for experience products: application to internet recommendation services J Chung, VR Rao Journal of marketing research 49 (3), 289-305, 2012 | 85 | 2012 |
| How do interaction activities among customers and between customers and firms influence market performance and continuous product innovation? An empirical investigation of the … S Jang, J Chung Journal of Product Innovation Management 32 (2), 183-191, 2015 | 39 | 2015 |
| Investigating the roles of online buzz for new product diffusion and its cross-country dynamics J Chung Journal of Business Research 64 (11), 1183-1189, 2011 | 34 | 2011 |
| The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market S Jang, J Chung, VR Rao Journal of Business Research 130, 583-593, 2021 | 30 | 2021 |
| What drives add-on sales in mobile games? The role of inter-price relationship and product popularity S Jang, J Chung Journal of Business Research 124, 59-68, 2021 | 19 | 2021 |
| Naming strategies as a tool for communication: application to movie titles J Chung, J Eoh International Journal of Advertising 38 (8), 1139-1152, 2019 | 14 | 2019 |
| Incorporating reference products into modeling consumer choice decision: A mixtures-of-experts model P Wang, L Sun, R Niraj, J Chung, M Su Decision Support Systems 119, 85-95, 2019 | 8 | 2019 |
| The effect of AD noises caused by AD model selection on brand awareness and brand attitudes J Chung, SM Lee Journal of Global Academy of Marketing Science 18 (3), 89-93, 2008 | 2 | 2008 |
| Marketing Research Trends and the Top 100 Research-Active Scholars in Asia During 2011~ 2016 J Chung Asia Marketing Journal 18 (4), 1, 2017 | 1 | 2017 |
| Successful Marketing Strategies in Emerging Markets: Focusing on the Southeast Asian Market: Focusing on the Southeast Asian Market YC Kim, JH Chung, HS Jung Asia Marketing Journal 15 (4), 201-212, 2014 | 1 | 2014 |
| Corrigendum to [What drives add-on sales in mobile games? The role of inter-price relationship and product popularity] S Jang, J Chung Journal of Business Research 134 (C), 588-588, 2021 | | 2021 |
| Pricing add-on products: The effect of price differences among base and add-on products of mobile games on add-on product sales S Jang, J Chung, PJ Kitchen Global Fashion Management Conference, 650-655, 2019 | | 2019 |
| WHAT PEOPLE SAY REALLY MATTERS: THE IMPORTANCE OF FUNCTIONAL AND EMOTIONAL CONTENT IN ONLINE CONSUMER REVIEWS FOR PRODUCT SALES S Jang, J Chung, VR Rao Global Marketing Conference, 912-912, 2018 | | 2018 |
| The Past, Present, and Future of Marketing Research in Asia J Chung Asia Marketing Journal 17 (4), 1, 2016 | | 2016 |
| HOW TO NAME A PRODUCT? NAMING STRATEGIES FOR MOVIES J Eoh, J Chung Global Marketing Conference, 1181-1191, 2014 | | 2014 |
| Successful Marketing Strategies in Emerging Markets YC Kim, JH Chung, HS Jung Asia Marketing Journal 15 (4), 9, 2014 | | 2014 |
| 하이테크 제품에 대한 소비자의 주관적 평가와 객관적 정보 구전 활동에 대한 연구 JH Chung Asia Marketing Journal 11 (1), 4, 2009 | | 2009 |
Vithala RaoProfessor of Marketing and Quantitative methodsVerified email at cornell.edu
