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Co-authors
Jonah BergerThe Wharton SchoolVerified email at wharton.upenn.edu- Itamar SimonsonProfessor of marketing, stanford universityVerified email at stanford.edu
- Wendy LiuAssociate Professor of Marketing, University of California San Diego Rady School of ManagementVerified email at rady.ucsd.edu
- S. Christian WheelerStanford UniveristyVerified email at stanford.edu
- baba shivProfessor of Marketing, Stanford UniversityVerified email at stanford.edu
- Jordan EtkinAssociate Professor of Marketing, Duke UniversityVerified email at duke.edu
- Gia NardiniFlorida Atlantic UniversityVerified email at fau.edu
- Theodore BeauchaineUniversity of Notre DameVerified email at nd.edu
- Itzhak (Zahi) Ben-DavidFisher College of Business, The Ohio State University and NBERVerified email at osu.edu
- Raphael ThomadsenProfessor of Marketing, Olin Business School - Washington UniversityVerified email at wustl.edu
- K SudhirJames Frank Professor of Marketing, Private Enterprise and Management, Yale SOMVerified email at yale.edu
- Neeraj AroraWisconsin School of Business, University of Wisconsin-MadisonVerified email at bus.wisc.edu
- Robert RooderkerkAssociate Professor of Operations Management, Rotterdam School of ManagementVerified email at rsm.nl
- Karsten HansenUniversity of CaliforniaVerified email at ucsd.edu
- Bryan BollingerNew York UniversityVerified email at stern.nyu.edu
- Robyn LeBoeufProfessor of Marketing, Washington UniversityVerified email at wustl.edu
- Liat HadarColler School of Management, Tel Aviv UniversityVerified email at tauex.tau.ac.il
