| Strong brands and corporate brands MJ Kay European journal of marketing, 2006 | 902* | 2006 |
| Healthcare marketing: what is salient? MJ Kay International Journal of Pharmaceutical and Healthcare Marketing 1 (3), 247-263, 2007 | 88 | 2007 |
| Transformative stories: A framework for crafting stories for social impact organizations MG Bublitz, JE Escalas, LA Peracchio, P Furchheim, SL Grau, A Hamby, ... Journal of Public Policy & Marketing 35 (2), 237-248, 2016 | 74 | 2016 |
| Getting the goods delivered in dense urban areas: a snapshot of the last link of the supply chain AG Morris, AL Kornhauser, MJ Kay Transportation Research Record 1653 (1), 34-41, 1999 | 46 | 1999 |
| Urban freight mobility: collection of data on time, costs, and barriers related to moving product into the central business district AG Morris, AL Kornhauser, MJ Kay Transportation Research Record 1613 (1), 27-32, 1998 | 44 | 1998 |
| How does the negative impact of an athlete’s reputational crisis spill over to endorsed and competing brands? The moderating effects of consumer knowledge S Sato, YJ Ko, Y Chang, M Kay Communication & Sport 7 (3), 385-409, 2019 | 35 | 2019 |
| Green teams: A collaborative training model MJ Kay, S Kay, A Tuininga Journal of Cleaner Production 176 (1 March), Pages 909-919, 2018 | 33 | 2018 |
| Marketing the Staycation: The Salience of the Local in Destinations Branding. MJ Kay, Y Wang Proceedings of the Northeast Business & Economics Association, 2010 | 20 | 2010 |
| When should a brand cut ties with a scandalized endorser? S Sato, A Arai, Y Tsuji, M Kay Communication & Sport 8 (2), 215-235, 2020 | 19 | 2020 |
| Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims. P Chatterjee, MJ Kay Proceedings of the Northeast Business & Economics Association, 2010 | 13 | 2010 |
| Marketing During a Recession: Social Effects and Marketing Opportunities. MJ Kay Proceedings of the Northeast Business & Economics Association, 2010 | 11 | 2010 |
| Strong brands and corporate brands JMT Balmer, A Mukherjee, SA Greyser, P Jenster, MJ Kay European journal of marketing, 2006 | 10* | 2006 |
| Marketing and the Effects of Recessions. MJ Kay Phi Kappa Phi Forum 90 (2), 2010 | 6 | 2010 |
| Toys MJ Kay Nanzan Review of American Studies 18, 89-99, 1996 | 3 | 1996 |
| Consuming Space: How to Foster Pro-social Transformations? MJ Kay, RB Costilhos TRACK, 12, 2017 | 2 | 2017 |
| Corporate sustainability programs and reporting: Responsibility commitment and thought leadership at Starbucks MJ Kay Empowering Organizations through Corporate Social Responsibility, 307-323, 2015 | 2 | 2015 |
| Business to business marketing M Kay Journal of the Academy of Marketing Science 27 (2), 281, 1999 | 2 | 1999 |
| Sustainability Integration: A Model for Developing Corporate Responsibility Commitment Through Effective Sustainability Programs, Reporting, and Governance MJ Kay SGBED wishes to recognize the following sponsors, 1053, 2016 | 1 | 2016 |
| Relationship marketing and the patient physician relationship MJ Kay Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 1 | 2016 |
| Hybrid Detailing: A Proposed Model for Pharmaceutical Sales YB Limbu, M Kay i-Manager's Journal on Management 5 (1), 35, 2010 | 1 | 2010 |
Jennifer EscalasOwen Graduate School of Managment, Vanderbilt UniversityVerified email at vanderbilt.edu
