| Market orientation and innovation: an inter‐relationship analysis J Aldas‐Manzano, I Küster, N Vila European Journal of Innovation Management 8 (4), 437-452, 2005 | 232 | 2005 |
| Consumer attitudes in the election of functional foods I Küster-Boluda, I Vidal-Capilla Spanish Journal of Marketing-ESIC 21, 65-79, 2017 | 185 | 2017 |
| Desarrollo y validación de escalas de medida en marketing NV López, IK Boluda, JA Manzano Servei de Publicacions, Facultat de Ciències Econòmiques i Empresarials …, 2000 | 183 | 2000 |
| The importance of innovation in international textile firms N Vila, I Kuster European journal of marketing 41 (1/2), 17-36, 2007 | 162 | 2007 |
| De la Web 2.0 a la Web 3.0: antecedentes y consecuencias de la actitud e intención de uso de las redes sociales en la web semántica IK Boluda, AH Fernández Universia Business Review, 104-119, 2013 | 160 | 2013 |
| Consumer feelings and behaviours towards well designed websites N Vila, I Kuster Information & Management 48 (4-5), 166-177, 2011 | 158 | 2011 |
| Compensation and control sales policies, and sales performance: the field sales manager's points of view I Küster, P Canales Journal of Business & Industrial Marketing 26 (4), 273-285, 2011 | 122 | 2011 |
| Adaptation of marketing activities to cultural and social context: Gender role portrayals and sexism in Spanish commercials M Royo-Vela, J Aldas-Manzano, I Küster, N Vila Sex Roles 58, 379-390, 2008 | 114 | 2008 |
| La venta relacional I Küster ESIC. Valencia, 2002 | 101 | 2002 |
| Las redes sociales virtuales y las marcas: influencia del intercambio de experiencias eC2C sobre la actitud de los usuarios hacia la marca E Bigné, I Küster, A Hernández Revista española de Investigación de Marketing ESIC 17 (2), 7-27, 2013 | 94 | 2013 |
| How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach I Küster, N Vila, P Canales European journal of management and business economics 25 (3), 111-120, 2016 | 84 | 2016 |
| The market orientation-innovation-success relationship: The role of internationalization strategy I Küster, N Vila Innovation 13 (1), 36-54, 2011 | 84 | 2011 |
| Competitive positioning and market orientation: two interrelated constructs E Bigne, N Vila‐López, I Küster‐Boluda European Journal of Innovation Management 3 (4), 190-198, 2000 | 81 | 2000 |
| The concept mapping approach in marketing: an application in the travel agencies sector JE Bigné, J Aldás‐Manzano, I Küster, N Vila Qualitative Market Research: An International Journal 5 (2), 87-95, 2002 | 71 | 2002 |
| Venta personal y dirección de ventas: la fidelización del cliente IK Boluda, SR Nicolás Paraninfo, 2006 | 70 | 2006 |
| Brand impact on purchasing intention.: An approach in virtual social networks channels. AH Fernández, IK Boluda Economics and Business Letters 1 (2), 1-9, 2012 | 69* | 2012 |
| The concept mapping approach in marketing: an application in the travel agencies sector JE Bigné, J Aldás‐Manzano, I Küster, N Vila Qualitative Market Research: An International Journal 5 (2), 87-95, 2002 | 68 | 2002 |
| Destination engagement on Facebook: Time and seasonality J Villamediana, I Küster, N Vila Annals of Tourism Research 79, 102747, 2019 | 66 | 2019 |
| Predictors of tourist engagement: Travel motives and tourism destination profiles JD Villamediana-Pedrosa, N Vila-López, I Küster-Boluda Journal of Destination Marketing & Management 16, 100412, 2020 | 64 | 2020 |
| Market orientation: an antecedent to the industrial manufacturer's power J Enrique Bigné, A Blesa, I Küster, L Andreu European Journal of Marketing 38 (1/2), 175-193, 2004 | 64 | 2004 |
