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PD Wolfgang J. Weitzl, PhD
PD Wolfgang J. Weitzl, PhD
Professor of Digital Marketing, University of Applied Sciences Upper Austria
Verified email at univie.ac.at - Homepage
Title
Cited by
Cited by
Year
The effects of marketer-and advocate-initiated online service recovery responses on silent bystanders
W Weitzl, C Hutzinger
Journal of Business Research 80, 164-175, 2017
1362017
An empirical study on how webcare mitigates complainants’ failure attributions and negative word-of-mouth
W Weitzl, C Hutzinger, S Einwiller
Computers in Human Behavior 89, 316-327, 2018
832018
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial …
R Zimmermann, D Mora, D Cirqueira, M Helfert, M Bezbradica, D Werth, ...
Journal of Research in Interactive Marketing 17 (2), 273-298, 2023
772023
Measuring electronic word-of-mouth effectiveness
W Weitzl, W Weitzl, Berg
Springer Gabler, 2017
632017
Be constantly different! How to manage influencer authenticity
R Zniva, WJ Weitzl, C Lindmoser
Electronic Commerce Research 23 (3), 1485-1514, 2023
602023
Rise and fall of complainants’ desires: The role of pre-failure brand commitment and online service recovery satisfaction
WJ Weitzl, C Hutzinger
Computers in Human Behavior 97, 116-129, 2019
492019
It’s not how old you are but how you are old: A review on aging and consumer behavior
R Zniva, W Weitzl
Management Review Quarterly 66 (4), 267-297, 2016
492016
When reputation influences trust in nonprofit organizations. The role of value attachment as moderator
C Schultz, S Einwiller, J Seiffert-Brockmann, W Weitzl
Corporate Reputation Review 22, 159-170, 2019
482019
Stakeholder engagement through gamification: Effects of user motivation on psychological and behavioral stakeholder reactions
J Seiffert-Brockmann, W Weitzl, M Henriks
Journal of Communication Management 22 (1), 67-78, 2018
432018
Webcare’s effect on constructive and vindictive complainants
WJ Weitzl
Journal of Product & Brand Management 28 (3), 330-347, 2019
372019
Profiling (un-) committed online complainants: Their characteristics and post-webcare reactions
WJ Weitzl, SA Einwiller
Journal of Business Research 117, 740-753, 2020
362020
Co-creation of online service recoveries and its effects on complaint bystanders
C Hutzinger, WJ Weitzl
Journal of Business Research 130, 525-538, 2021
352021
Consumer engagement in the digital era: Its nature, drivers, and outcomes
W Weitzl, S Einwiller
The handbook of communication engagement, 453-473, 2018
282018
Identifying sales-influencing touchpoints along the omnichannel customer journey
R Zimmermann, W Weitzl, A Auinger
Procedia Computer Science 196, 52-60, 2022
232022
Implausible alternatives in eliciting multi-attribute value functions
R Vetschera, W Weitzl, E Wolfsteiner
European Journal of Operational Research 234 (1), 221-230, 2014
162014
The in-store antecedents and consequences of perceived shopping value for regularly purchased products
W Weitzl, R Zniva
European Retail Research, 121-148, 2010
122010
The influence of shopping carts on customer behavior in grocery stores
U Wagner, C Ebster, U Eske, W Weitzl
Marketing: ZFP–Journal of Research and Management 36 (3), 165-175, 2014
102014
Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance
WJ Weitzl, J Seiffert-Brockmann, S Einwiller
Communications 45 (3), 282-302, 2020
92020
Berg.(2017)
W Weitzl, W Weitzl
Measuring electronic word-of-mouth effectiveness, 0
9
I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
WJ Weitzl, C Hutzinger, U Wagner
Journal of Product & Brand Management 33 (1), 1-13, 2024
82024
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