PD Wolfgang J. Weitzl, PhD
PD Wolfgang J. Weitzl, PhD
Professor of Digital Marketing, University of Applied Sciences Upper Austria
Verified email at - Homepage
Cited by
Cited by
The effects of marketer-and advocate-initiated online service recovery responses on silent bystanders
W Weitzl, C Hutzinger
Journal of Business Research 80, 164-175, 2017
An empirical study on how webcare mitigates complainants’ failure attributions and negative word-of-mouth
W Weitzl, C Hutzinger, S Einwiller
Computers in Human Behavior 89, 316-327, 2018
Measuring electronic word-of-mouth effectiveness
W Weitzl, W Weitzl, Berg
Springer Gabler, 2017
It’s not how old you are but how you are old: A review on aging and consumer behavior
R Zniva, W Weitzl
Management Review Quarterly 66 (4), 267-297, 2016
Stakeholder engagement through gamification: Effects of user motivation on psychological and behavioral stakeholder reactions
J Seiffert-Brockmann, W Weitzl, M Henriks
Journal of Communication Management, 2018
Webcare’s effect on constructive and vindictive complainants
WJ Weitzl
Journal of Product & Brand Management, 2019
Rise and fall of complainants’ desires: The role of pre-failure brand commitment and online service recovery satisfaction
WJ Weitzl, C Hutzinger
Computers in Human Behavior 97, 116-129, 2019
When reputation influences trust in nonprofit organizations. The role of value attachment as moderator
C Schultz, S Einwiller, J Seiffert-Brockmann, W Weitzl
Corporate Reputation Review 22 (4), 159-170, 2019
Consumer engagement in the digital era its nature, drivers, and outcomes
W Weitzl, S Einwiller
The handbook of communication engagement, 453-473, 2018
Implausible alternatives in eliciting multi-attribute value functions
R Vetschera, W Weitzl, E Wolfsteiner
European Journal of Operational Research 234 (1), 221-230, 2014
The in-store antecedents and consequences of perceived shopping value for regularly purchased products
W Weitzl, R Zniva
European Retail Research, 121-148, 2010
Profiling (un-) committed online complainants: Their characteristics and post-webcare reactions
WJ Weitzl, SA Einwiller
Journal of Business Research 117, 740-753, 2020
The influence of shopping carts on customer behavior in grocery stores
U Wagner, C Ebster, U Eske, W Weitzl
Marketing: ZFP–Journal of Research and Management 36 (3), 165-175, 2014
Co-creation of online service recoveries and its effects on complaint bystanders
C Hutzinger, WJ Weitzl
Journal of Business Research 130, 525-538, 2021
When credibility truly matters online: Investigating the role of source credibility for the impact of customer reviews
W Weitzl, E Wolfsteiner, S Einwiller, U Wagner
ACR North American Advances, 2016
Business Essentials for Strategic Communicators. Creating Shared Value for the Organization and its Stakeholders
S Einwiller, W Weitzl
Corporate Communications: An International Journal, 2016
Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance
WJ Weitzl, J Seiffert-Brockmann, S Einwiller
Communications 45 (3), 282-302, 2020
Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes
R Zniva, WJ Weitzl, JM Müller, A Schneider
Advances in Digital Marketing and eCommerce, 62-69, 2020
Review of Literature and Theoretical Background
W Weitzl
Measuring Electronic Word-of-Mouth Effectiveness, 19-94, 2017
Conceptualization of the construct, research questions and hypotheses
W Weitzl
Measuring Electronic Word-of-Mouth Effectiveness, 95-162, 2017
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