| The effects of marketer-and advocate-initiated online service recovery responses on silent bystanders W Weitzl, C Hutzinger Journal of Business Research 80, 164-175, 2017 | 129 | 2017 |
| An empirical study on how webcare mitigates complainants’ failure attributions and negative word-of-mouth W Weitzl, C Hutzinger, S Einwiller Computers in Human Behavior 89, 316-327, 2018 | 79 | 2018 |
| Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial … R Zimmermann, D Mora, D Cirqueira, M Helfert, M Bezbradica, D Werth, ... Journal of Research in Interactive Marketing 17 (2), 273-298, 2023 | 58 | 2023 |
| Measuring electronic word-of-mouth effectiveness W Weitzl, W Weitzl, Berg Springer Gabler, 2017 | 54 | 2017 |
| Rise and fall of complainants’ desires: The role of pre-failure brand commitment and online service recovery satisfaction WJ Weitzl, C Hutzinger Computers in Human Behavior 97, 116-129, 2019 | 48 | 2019 |
| When reputation influences trust in nonprofit organizations. The role of value attachment as moderator C Schultz, S Einwiller, J Seiffert-Brockmann, W Weitzl Corporate Reputation Review 22, 159-170, 2019 | 45 | 2019 |
| It’s not how old you are but how you are old: A review on aging and consumer behavior R Zniva, W Weitzl Management Review Quarterly 66 (4), 267-297, 2016 | 44 | 2016 |
| Stakeholder engagement through gamification: Effects of user motivation on psychological and behavioral stakeholder reactions J Seiffert-Brockmann, W Weitzl, M Henriks Journal of Communication Management 22 (1), 67-78, 2018 | 42 | 2018 |
| Webcare’s effect on constructive and vindictive complainants WJ Weitzl Journal of Product & Brand Management 28 (3), 330-347, 2019 | 37 | 2019 |
| Be constantly different! How to manage influencer authenticity R Zniva, WJ Weitzl, C Lindmoser Electronic Commerce Research 23 (3), 1485-1514, 2023 | 34 | 2023 |
| Profiling (un-) committed online complainants: Their characteristics and post-webcare reactions WJ Weitzl, SA Einwiller Journal of Business Research 117, 740-753, 2020 | 33 | 2020 |
| Co-creation of online service recoveries and its effects on complaint bystanders C Hutzinger, WJ Weitzl Journal of Business Research 130, 525-538, 2021 | 30 | 2021 |
| Consumer engagement in the digital era: Its nature, drivers, and outcomes W Weitzl, S Einwiller The handbook of communication engagement, 453-473, 2018 | 28 | 2018 |
| Identifying sales-influencing touchpoints along the omnichannel customer journey R Zimmermann, W Weitzl, A Auinger Procedia Computer Science 196, 52-60, 2022 | 16 | 2022 |
| Implausible alternatives in eliciting multi-attribute value functions R Vetschera, W Weitzl, E Wolfsteiner European Journal of Operational Research 234 (1), 221-230, 2014 | 16 | 2014 |
| The in-store antecedents and consequences of perceived shopping value for regularly purchased products W Weitzl, R Zniva European Retail Research, 121-148, 2010 | 12 | 2010 |
| The influence of shopping carts on customer behavior in grocery stores U Wagner, C Ebster, U Eske, W Weitzl Marketing: ZFP–Journal of Research and Management 36 (3), 165-175, 2014 | 10 | 2014 |
| Berg.(2017) W Weitzl, W Weitzl Measuring electronic word-of-mouth effectiveness, 0 | 10 | |
| Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance WJ Weitzl, J Seiffert-Brockmann, S Einwiller Communications 45 (3), 282-302, 2020 | 7 | 2020 |
| I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures WJ Weitzl, C Hutzinger, U Wagner Journal of Product & Brand Management 33 (1), 1-13, 2024 | 6 | 2024 |
Sabine EinwillerProfessor, University of ViennaVerified email at univie.ac.at
