PD Wolfgang J. Weitzl, PhD
PD Wolfgang J. Weitzl, PhD
Professor of Digital Marketing, University of Applied Sciences Upper Austria
Verified email at - Homepage
Cited by
Cited by
The effects of marketer-and advocate-initiated online service recovery responses on silent bystanders
W Weitzl, C Hutzinger
Journal of Business Research 80, 164-175, 2017
An empirical study on how webcare mitigates complainants’ failure attributions and negative word-of-mouth
W Weitzl, C Hutzinger, S Einwiller
Computers in Human Behavior 89, 316-327, 2018
Measuring electronic word-of-mouth effectiveness
W Weitzl, W Weitzl, Berg
Springer Gabler, 2017
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial …
R Zimmermann, D Mora, D Cirqueira, M Helfert, M Bezbradica, D Werth, ...
Journal of Research in Interactive Marketing 17 (2), 273-298, 2023
Rise and fall of complainants’ desires: The role of pre-failure brand commitment and online service recovery satisfaction
WJ Weitzl, C Hutzinger
Computers in Human Behavior 97, 116-129, 2019
When reputation influences trust in nonprofit organizations. The role of value attachment as moderator
C Schultz, S Einwiller, J Seiffert-Brockmann, W Weitzl
Corporate Reputation Review 22, 159-170, 2019
Stakeholder engagement through gamification: Effects of user motivation on psychological and behavioral stakeholder reactions
J Seiffert-Brockmann, W Weitzl, M Henriks
Journal of Communication Management 22 (1), 67-78, 2018
It’s not how old you are but how you are old: A review on aging and consumer behavior
R Zniva, W Weitzl
Management Review Quarterly 66 (4), 267-297, 2016
Webcare’s effect on constructive and vindictive complainants
WJ Weitzl
Journal of Product & Brand Management 28 (3), 330-347, 2019
Profiling (un-) committed online complainants: Their characteristics and post-webcare reactions
WJ Weitzl, SA Einwiller
Journal of Business Research 117, 740-753, 2020
Consumer engagement in the digital era: Its nature, drivers, and outcomes
W Weitzl, S Einwiller
The handbook of communication engagement, 453-473, 2018
Co-creation of online service recoveries and its effects on complaint bystanders
C Hutzinger, WJ Weitzl
Journal of Business Research 130, 525-538, 2021
Be constantly different! How to manage influencer authenticity
R Zniva, WJ Weitzl, C Lindmoser
Electronic Commerce Research 23 (3), 1485-1514, 2023
Implausible alternatives in eliciting multi-attribute value functions
R Vetschera, W Weitzl, E Wolfsteiner
European Journal of Operational Research 234 (1), 221-230, 2014
Identifying sales-influencing touchpoints along the omnichannel customer journey
R Zimmermann, W Weitzl, A Auinger
Procedia Computer Science 196, 52-60, 2022
The in-store antecedents and consequences of perceived shopping value for regularly purchased products
W Weitzl, R Zniva
European Retail Research, 121-148, 2010
The influence of shopping carts on customer behavior in grocery stores
U Wagner, C Ebster, U Eske, W Weitzl
Marketing: ZFP–Journal of Research and Management 36 (3), 165-175, 2014
W Weitzl, W Weitzl
Measuring electronic word-ofmouth effectiveness, 0
Types of electronic word-of-mouth and their impact on consumer attitudes
R Zniva, WJ Weitzl, JM Müller, A Schneider
Advances in Digital Marketing and eCommerce: First International Conference …, 2020
When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews.
W Weitzl, E Wolfsteiner, S Einwiller, U Wagner
Advances in Consumer Research 44, 2016
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