| The future of business education: A commentary in the shadow of the Covid-19 pandemic S Krishnamurthy Journal of business research 117, 1-5, 2020 | 649 | 2020 |
| Cave or community? An empirical examination of 100 mature open source projects (originally published in Volume 7, Number 6, June 2002) S Krishnamurthy First Monday, 2005 | 564 | 2005 |
| An analysis of consumer power on the Internet SU Kucuk, S Krishnamurthy Technovation 27 (1-2), 47-56, 2007 | 448 | 2007 |
| Internet seals of approval: Effects on online privacy policies and consumer perceptions AD Miyazaki, S Krishnamurthy Journal of consumer affairs 36 (1), 28-49, 2002 | 404 | 2002 |
| Anti-branding on the internet S Krishnamurthy, SU Kucuk Journal of Business Research 62 (11), 1119-1126, 2009 | 402 | 2009 |
| Note from special issue editors: Advertising with user-generated content: A framework and research agenda S Krishnamurthy, W Dou Journal of Interactive Advertising 8 (2), 1-4, 2008 | 326 | 2008 |
| A comprehensive analysis of permission marketing S Krishnamurthy Journal of Computer‐Mediated Communication 6 (2), 2001 | 324 | 2001 |
| Interactive technologies and retailing strategy: A review, conceptual framework and future research directions R Varadarajan, R Srinivasan, GG Vadakkepatt, MS Yadav, PA Pavlou, ... Journal of Interactive Marketing 24 (2), 96-110, 2010 | 260 | 2010 |
| The multidimensionality of blog conversations: The virtual enactment of September 11 S Krishnamurthy Internet Research 3.0, 2002, 2002 | 248 | 2002 |
| An analysis of open source business models S Krishnamurthy | 220 | 2005 |
| On the intrinsic and extrinsic motivation of free/libre/open source (FLOSS) developers S Krishnamurthy Knowledge, Technology & Policy 18 (4), 17-39, 2006 | 135 | 2006 |
| Using brand websites to build brands online: A product versus service brand comparison W Dou, S Krishnamurthy Journal of advertising research 47 (2), 193-206, 2007 | 134 | 2007 |
| A managerial overview of open source software S Krishnamurthy Available at SSRN 649903, 2003 | 133 | 2003 |
| Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities S Krishnamurthy Business Horizons 49 (1), 51-60, 2006 | 125 | 2006 |
| E-commerce management: Text and cases S Krishnamurthy South-Western Thomson Learning, 2002 | 125 | 2002 |
| The international e‐marketing framework (IEMF) Identifying the building blocks for future global e‐marketing research S Krishnamurthy, N Singh International Marketing Review 22 (6), 605-610, 2005 | 89 | 2005 |
| Acceptance of monetary rewards in open source software development S Krishnamurthy, S Ou, AK Tripathi Research Policy 43 (4), 632-644, 2014 | 85 | 2014 |
| Enlarging the pie vs. increasing one's slice: An analysis of the relationship between generic and brand advertising S Krishnamurthy Marketing Letters 11, 37-48, 2000 | 82 | 2000 |
| Monetary donations to an open source software platform S Krishnamurthy, AK Tripathi Research Policy 38 (2), 404-414, 2009 | 66 | 2009 |
| Cave or community? S Krishnamurthy Valauskas, Edward J., 2002 | 65 | 2002 |
