| Innovation strategy and economic sustainability in the hospitality industry M Njoroge, W Anderson, O Mbura The Bottom Line 32 (4), 253-268, 2019 | 66 | 2019 |
| Entrepreneurial orientation in the hospitality industry: evidence from Tanzania M Njoroge, W Anderson, L Mossberg, O Mbura Journal of Entrepreneurship in Emerging Economies 12 (4), 523-543, 2020 | 29 | 2020 |
| Entrepreneurship Development and Management in Tanzania: Theoretical and Practical Reflections OK Mbura NBAA, 2013 | 10 | 2013 |
| The Role of Entrepreneurial Networks in the Acquisition of Marketing Information (mi) Resources: Selected Small Manufacturing Firms in Tanzania; Problem Identification … OK Mbura Handelshögskolan, Univ., 2004 | 10 | 2004 |
| Success and usefulness of business development services in Tanzania’s SMEs market OK Mbura, MW Bambaganya Business Management Review 18 (2), 2016 | 9 | 2016 |
| The effectiveness of entrepreneurial networks in the acquisition of marketing information (MI) resources: selected small manufacturing firms in Tanzania O Mbura Business Management Review 17 (1), 2015 | 8 | 2015 |
| The influence of trainees' characteristics on the transfer of entrepreneurship training: Evidence from microfinance institutions in Tanzania JJ Minja, OK Mbura, G Charles International Journal of Training and Development 26 (3), 448-471, 2022 | 7 | 2022 |
| Social media effectiveness on youth purchasing behaviour of soft drinks in Tanzania: a study of University of Dar es Salaam students OK Mbura, SM Kagoya University of Dar es Salaam Library Journal 15 (2), 100-120, 2020 | 6 | 2020 |
| The role of entrepreneurial networks in the acquisition of marketing information (MI) resources OK Mbura Unpublished PhD Thesis, University of Dar es Salaam, 2007 | 6 | 2007 |
| marketing Customer Services and Business Ethics OK Mbura TIOB, 2004 | 6 | 2004 |
| Effect of advertisement on consumers’ buying behaviour of real estates in Tanzania: Insight from the National Housing Corporation O Mbura, S Kagoya UDSM Online Journal Testing 11 (1), 115–136-115–136, 2021 | 5 | 2021 |
| Modeling Business Development Services (BDS) in the Tanzania SMEs Market: Theoretical and Conceptual Framework Issues OK Mbura, MW Bambaganya Tanzania Journal of Development Studies 14 (1-2), 13-25, 2014 | 5 | 2014 |
| Salient Attributes on the Choice of an Airline Service Provider: A Case of Domestic Airlines in Tanzania O Mbura Business Management Review 22 (2), 135-154, 2020 | 4 | 2020 |
| Social media marketing platforms use and effectiveness of marketing communication in the Tanzania’s telecommunication industry: evidence from Vodacom Company OK Mbura University of Dar es Salaam Library Journal 15 (2), 39-56, 2020 | 4 | 2020 |
| The influence of co-production of entrepreneurship training programmes on the creative transfer of entrepreneurship skills JJ Minja, G Charles, OK Mbura Journal of Global Entrepreneurship Research 13 (1), 4, 2023 | 3 | 2023 |
| Networks and the Acquisition of Marketing Information Resources For Small-Sized Enterprises (SSES) in Tanzania–A Theoretical Discussion OK Mbura The African Journal of Finance and Manamgement, 2012 | 3 | 2012 |
| Entrepreneurial activities and growth of women businesses: a case of Tanzania J Wilbard, O Mbura Business management review 20 (1), 64-77, 2017 | 2 | 2017 |
| The Role of Entrepreneurial Networks in the Aquisition of Marketing Information (MI) Resources: Selected Manufacturing Small Firms in the Tanzanian Cities OK Mbura Umeå universitet, 2004 | 2 | 2004 |
| Continuous Social Media Use Intention in the Accommodation Sector Recovery during Post-Covid-19 Pandemic: Reflection on the Tanzania Experience DP Massawe, OK Mbura, T Elly ORSEA JOURNAL 13 (2), 2024 | | 2024 |
| Social Media Use, Marketing Capabilities and Marketing Performance of Small and Medium Tourism Enterprises in Tanzania. DP Massawe, O Mbura, TE Thomas Tanzania Journal of Development Studies 21 (2), 2023 | | 2023 |
Wineaster AndersonProfessor of Marketing, University of DodomaVerified email at udom.ac.tz
