| Brand image and customers' willingness to pay a price premium for food brands J Anselmsson, N Vestman Bondesson, U Johansson Journal of Product & Brand Management 23 (2), 90-102, 2014 | 555 | 2014 |
| Understanding price premium for grocery products: a conceptual model of customer‐based brand equity J Anselmsson, U Johansson, N Persson Journal of Product & Brand Management 16 (6), 401-414, 2007 | 449 | 2007 |
| An exploratory investigation of the elements of B2B brand image and its relationship to price premium N Persson Industrial Marketing Management 39 (8), 1269-1277, 2010 | 215 | 2010 |
| Customer-based brand equity and human resource management image: Do retail customers really care about HRM and the employer brand? J Anselmsson, N Bondesson, F Melin European Journal of Marketing 50 (7/8), 1185-1208, 2016 | 67 | 2016 |
| Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG J Anselmsson, N Bondesson Journal of Retailing and Consumer Services 25, 58-70, 2015 | 63 | 2015 |
| The penetration of retailer brands and the impact on consumer prices—A study based on household expenditures for 35 grocery categories J Anselmsson, U Johansson, A Maranon, N Persson Journal of Retailing and Consumer Services 15 (1), 42-51, 2008 | 63 | 2008 |
| The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking J Anselmsson, U Johansson, N Persson Journal of Brand Management 16, 63-79, 2008 | 61 | 2008 |
| Consumer advertising as a signal of employer attractiveness S Rosengren, N Bondesson International Journal of Advertising 33 (2), 253-269, 2014 | 58 | 2014 |
| What successful branding looks like: a managerial perspective J Anselmsson, N Lars Anders British Food Journal 115 (11), 1612-1627, 2013 | 39 | 2013 |
| Brand image antecedents of loyalty and price premium in business markets N Bondesson Business and Management Research 1 (1), 32-47, 2012 | 35 | 2012 |
| How organizational identification among retail employees is affected by advertising S Rosengren, N Bondesson Journal of Retailing and Consumer Services 38, 204-209, 2017 | 14 | 2017 |
| Put your brand to work and boost revenues J Anselmsson, N Bondesson Tillgänglig online: https://www. ehl. lu. se/media/ehl/lbmg/anselmsson …, 2013 | 5 | 2013 |
| A conceptual framework for understanding Customer-based brand equity and price premium in grocery categories J Anselmsson, U Johansson, N Persson Lund Institute of Economic Research, Lund University, 2006 | 5 | 2006 |
| Dagligvaruhandelns egna märkesvaror och dessas inverkan på svenska konsumentpriser J Anselmsson, U Johansson, A Maranõn, N Bondesson, S Ulver [Publisher information missing], 2005 | 4 | 2005 |
| Brand Equity and the Brand Value Chain: What it is and How to Use it in Practice J Anselmsson, N Bondesson Brand Theories: Perspectives on Brands and Branding, 65-81, 2017 | 3 | 2017 |
| Understanding Employee Perceptions of Advertising Effectiveness N Bondesson, S Rosengren Advances in Advertising Research (Vol. VI) The Digital, the Classic, the …, 2015 | 3 | 2015 |
| Understanding of the nature and relevance of brand orientation and brand equity in B2B brand management–implications for future research N Bondesson 19th Business Administration Conference (NFF), 2007, 2007 | 3 | 2007 |
| Measuring and modeling brand image for consumer packaged food J Anselmsson, U Johansson, N Persson Empirical Paper, School of Economics and Management, Lund University, Sweden, 2007 | 2 | 2007 |
| Ett kundbaserat varumärkeskapitalindex för konsumentförpackade livsmedel-En analys av positioner och möjliga strategier i en hårdnande konkurrens från handelns egna märkesvaror J Anselmsson, U Johansson, N Bondesson Lund International Food Studies, 2006 | 1 | 2006 |
| Vad kännetecknar en framgångsrik annonsör N Bondesson, S Rosengren | | 2015 |
Johan AnselmssonProfessor in Marketing Lund Univesirty School of Economics and ManagementVerified email at fek.lu.se
