Dr. Mazzini Muda
TitleCited byYear
Celebrity entrepreneur endorsement and advertising effectiveness
M Muda, R Musa, RN Mohamed, H Borhan
Procedia-Social and Behavioral Sciences 130, 11-20, 2014
612014
The impact of User–Generated Content (UGC) on product reviews towards online purchasing–A conceptual framework
AZ Bahtar, M Muda
Procedia Economics and Finance 37, 337-342, 2016
512016
Online purchase behavior of generation Y in Malaysia
M Muda, R Mohd, S Hassan
Procedia Economics and Finance 37, 292-298, 2016
442016
Breaking through the clutter in media environment: how do celebrities help?
M Muda, R Musa, L Putit
Procedia-Social and Behavioral Sciences 42, 374-382, 2012
362012
A study of Malaysian customers purchase motivation of halal cosmetics retail products: Examining theory of consumption value and customer satisfaction
BL Yeo, RHN Mohamed, M Muda
Procedia Economics and Finance 37, 176-182, 2016
242016
Celebrity endorsement in advertising: A double-edged sword
M Muda, R Musa, L Putit
Journal of Asian Behavioural Studies 2 (3), 21-32, 2017
122017
The antecedents of brand experience within the national automotive industry
WNM Nadzri, R Musa, M Muda, F Hassan
Procedia Economics and Finance 37, 317-323, 2016
122016
The important role of self-efficacy in determining entrepreneurial orientations of Malay small scale entrepreneurs in Malaysia
R Mohd, BH Kamaruddin, S Hassan, M Muda, KK Yahya
Int. J. Manage. Stud 21, 61-82, 2014
112014
Determinants of attitude toward celebrity-endorsed advertisements: A conceptual model
M Muda, R Musa, L Putit
2010 International Conference on Science and Social Research (CSSR 2010 …, 2010
82010
Reconceptualisation of customer experience quality (CXQ) measurement scale
NM Rais, R Musa, M Muda
Procedia Economics and Finance 37, 299-303, 2016
62016
Strengthening of Islamic quality management practices through culture of perfection (itqan) and the value of courtesy (ihsan) toward the business performance of Muslim entrepreneur
WAW Ab Aziz, SB Mohamed, Z Ibrahim, MS Muda, AH Abdullah
Advances in Natural and Applied Sciences 8 (4), 237-244, 2014
5*2014
The influence of perceived celebrity endorser credibility on urban women's responses to skincare product advertisement
M Muda, R Musa, RN Mohamed, H Hamzah
2011 IEEE Colloquium on Humanities, Science and Engineering, 620-625, 2011
52011
Effects of brand experience antecedents on brand experience and resonance: Empirical evidence from the favorite fast food brands
RN Mohamed, R Musa, M Muda, H Hamzah
2011 IEEE Colloquium on Humanities, Science and Engineering, 739-744, 2011
52011
INCOME AND CO 2 IN CHINA AND MALAYSIA FROM ENVIRONMENTAL KUZNETS CURVE (EKC) PERSPECTIVE
HB Borhan, MB Hitam, RN Mohamed, M Muda
Cambridge Business & Economics Conference, Murray Edwards College, Cambridge, 2012
42012
Linking'Halal'Friendly Hotel Attributes and Customer Satisfaction: The Islamic Tourism Sector.
L Putit, M Muda, AN Mahmood, NZA Taufek, N Wahib
Journal of Emerging Economies & Islamic Research 4, 2016
32016
Conceptualization of Immersive Brand Experience (IBX) Measurement Scale of Emotion
R Othman, R Musa, M Muda, RN Mohamed
Procedia Economics and Finance 37, 208-213, 2016
32016
Malay owner managers of SMEs: the typology
R Mohd, BH Kamaruddin, M Muda, S Hassan, KK Yahya
Procedia Economics and Finance 37, 86-92, 2016
22016
Analysing the predicting factors influencing parents to save in National Education Savings Scheme [SSPN]
H Hamzah, R Musa, M Muda, RN Mohamed
2011 IEEE Colloquium on Humanities, Science and Engineering, 951-956, 2011
22011
The Relationships between Mobile Environment Cues towards Mobile Purchasing Intention and Spreading Positive User–Generated Content: A Pilot Study
AZ Bahtar, M Muda, NA Razak
Int. J Sup. Chain. Mgt Vol 7 (4), 386, 2018
12018
Exploring Islamic Brand Experience Through Focus Group: Case Study on Airlines Industry in Malaysia
R Musa, R Othman, M Muda
Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014 …, 2016
2016
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