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Associate Professor Dr. Mazzini Muda
Associate Professor Dr. Mazzini Muda
Verified email at uitm.edu.my
Title
Cited by
Cited by
Year
The impact of User–Generated Content (UGC) on product reviews towards online purchasing–A conceptual framework
AZ Bahtar, M Muda
Procedia Economics and Finance 37, 337-342, 2016
2682016
Online purchase behavior of generation Y in Malaysia
M Muda, R Mohd, S Hassan
Procedia Economics and Finance 37, 292-298, 2016
2112016
Celebrity entrepreneur endorsement and advertising effectiveness
M Muda, R Musa, RN Mohamed, H Borhan
Procedia-Social and Behavioral Sciences 130, 11-20, 2014
1932014
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention
M Muda, MI Hamzah
Journal of Research in Interactive Marketing 15 (3), 441-459, 2021
1352021
A study of Malaysian customers purchase motivation of halal cosmetics retail products: Examining theory of consumption value and customer satisfaction
BL Yeo, RHN Mohamed, M Muda
Procedia Economics and Finance 37, 176-182, 2016
1232016
Breaking through the clutter in media environment: how do celebrities help?
M Muda, R Musa, L Putit
Procedia-social and behavioral sciences 42, 374-382, 2012
862012
Celebrity endorsement in advertising: A double-edged sword
M Muda, R Musa, L Putit
Journal of Asian behavioural studies 2 (3), 21-32, 2017
562017
The antecedents of brand experience within the national automotive industry
WNM Nadzri, R Musa, M Muda, F Hassan
Procedia Economics and Finance 37, 317-323, 2016
462016
The important role of self-efficacy in determining entrepreneurial orientations of Malay small scale entrepreneurs in Malaysia
R Mohd, BH Kamaruddin, S Hassan, M Muda, KK Yahya
International Journal of Management Studies 21 (1), 61-82, 2014
392014
Linking ‘Halal’friendly hotel attributes and customer satisfaction: The Islamic tourism sector
L Putit, M Muda, AN Mahmood, NZA Taufek, N Wahib
Journal of Emerging Economies and Islamic Research 4 (4), 43-53, 2016
312016
Determinants of attitude toward celebrity-endorsed advertisements: A conceptual model
M Muda, R Musa, L Putit
2010 International Conference on Science and Social Research (CSSR 2010 …, 2010
232010
Reconceptualisation of customer experience quality (CXQ) measurement scale
NM Rais, R Musa, M Muda
Procedia Economics and Finance 37, 299-303, 2016
212016
Conceptualization of immersive brand experience (IBX) measurement scale of emotion
R Othman, R Musa, M Muda, RN Mohamed
Procedia Economics and Finance 37, 208-213, 2016
172016
The relationship between customer brand engagement and brand loyalty for local car brands in Malaysia
NA Zaidun, M Muda, NH Hashim
International Journal of Academic Research in Business and Social Sciences …, 2021
122021
The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: A conceptual review
NA Zaidun, M Muda, NH Hashim
Advances in Business Research International Journal 6 (1), 59-69, 2020
112020
Retail halal control points–which control process can be applied digitally?
A ZAINUDDIN, SI RIDZWAN, SB RIDZWAN, M MUDA
Romanian Journal of Information Technology & Automatic Control/Revista …, 2021
72021
The influence of perceived celebrity endorser credibility on urban women's responses to skincare product advertisement
M Muda, R Musa, RN Mohamed, H Hamzah
2011 IEEE Colloquium on Humanities, Science and Engineering, 620-625, 2011
72011
Malay owner managers of SMEs: the typology
R Mohd, BH Kamaruddin, M Muda, S Hassan, KK Yahya
Procedia Economics and Finance 37, 86-92, 2016
52016
Strengthening of Islamic quality management practices through culture of perfection (itqan) and the value of courtesy (ihsan) toward the business performance of Muslim entrepreneur
WAW Ab Aziz, SB Mohamed, Z Ibrahim, MS Muda, AH Abdullah
Advances in Natural and Applied Sciences 8 (4), 237-244, 2014
52014
Effects of brand experience antecedents on brand experience and resonance: Empirical evidence from the favorite fast food brands
RN Mohamed, R Musa, M Muda, H Hamzah
2011 IEEE Colloquium on Humanities, Science and Engineering, 739-744, 2011
52011
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