| The impact of self‐monitoring on image congruence and product/brand evaluation MK Hogg, AJ Cox, K Keeling European journal of marketing 34 (5/6), 641-667, 2000 | 479 | 2000 |
| Using ZMET to explore barriers to the adoption of 3G mobile banking services MSY Lee, PJ McGoldrick, KA Keeling, J Doherty International Journal of Retail & Distribution Management 31 (6), 340-348, 2003 | 400 | 2003 |
| Avatars as salespeople: Communication style, trust, and intentions K Keeling, P McGoldrick, S Beatty Journal of Business Research 63 (8), 793-800, 2010 | 314 | 2010 |
| Individual values and motivational complexities in ethical clothing consumption: A means-end approach T Jägel, K Keeling, A Reppel, T Gruber Journal of Marketing Management 28 (3-4), 373-396, 2012 | 293 | 2012 |
| Metaverse-retail service quality: A future framework for retail service quality in the 3D internet E Gadalla, K Keeling, I Abosag Journal of marketing management 29 (13-14), 1493-1517, 2013 | 208 | 2013 |
| Staff word-of-mouth (SWOM) and retail employee recruitment KA Keeling, PJ McGoldrick, H Sadhu Journal of Retailing 89 (1), 88-104, 2013 | 166 | 2013 |
| Interpreting social identity in online brand communities: Considering posters and lurkers S Mousavi, S Roper, KA Keeling Psychology & Marketing 34 (4), 376-393, 2017 | 159 | 2017 |
| On‐screen characters: Their design and influence on consumer trust JT Luo, P McGoldrick, S Beatty, KA Keeling Journal of Services Marketing 20 (2), 112-124, 2006 | 151 | 2006 |
| A typology of roles for avatars in online retailing PJ McGoldrick, KA Keeling, SF Beatty Journal of Marketing Management 24 (3-4), 433-461, 2008 | 118 | 2008 |
| How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions DI Keeling, K Keeling, K De Ruyter, A Laing Journal of the Academy of Marketing Science 49, 236-257, 2021 | 107 | 2021 |
| Retail relationships in a digital age K Keeling, D Keeling, P McGoldrick Journal of Business research 66 (7), 847-855, 2013 | 84 | 2013 |
| Antecedents of Spontaneous Buying Behavior During Temporary Markdowns. PJ McGoldrick, EJ Belts, KA Keeling Advances in Consumer Research 26 (1), 1999 | 82 | 1999 |
| Co-evolving e-tail and on-line communities: Conceptual framework LA Macaulay, K Keeling, P McGoldrick, G Dafoulas, E Kalaitzakis, ... International Journal of Electronic Commerce 11 (4), 53-77, 2007 | 68 | 2007 |
| Multi-story trust and online retailer strategies T Newholm, P McGoldrick, K Keeling, L Macaulay, J Doherty The International Review of Retail, Distribution and Consumer Research 14 (4 …, 2004 | 51 | 2004 |
| An exploratory study of jobseekers’ decision-making styles, recruitment information sources and organisational attractiveness YL Liu, KA Keeling, KN Papamichail Personnel Review 45 (6), 1403-1427, 2016 | 41 | 2016 |
| Consumer perceptions of interactive service robots: A value-dominant logic perspective W Barnett, A Foos, T Gruber, D Keeling, K Keeling, L Nasr The 23rd IEEE international symposium on robot and human interactive …, 2014 | 37 | 2014 |
| Market realities and innovation in small to medium enterprises: facilitators and barriers to the use of electronic commerce K Keeling, K Vassilopoulou, P McGoldrick, L Macaulay New Product Development and Innovation Management 2 (1), 57-70, 2000 | 37 | 2000 |
| Maximising the credibility of realistic job preview messages: the effect of jobseekers’ decision-making style on recruitment information credibility YL Liu, KA Keeling, KN Papamichail The International Journal of Human Resource Management 29 (7), 1330-1364, 2018 | 35 | 2018 |
| High low pricing: audit evidence and consumer preferences KA Betts, E., McGoldrick, P. J., Keeling Journal of Pricing Strategy and Practice 9 (4), 316-324, 2000 | 35* | 2000 |
| The digital divide and the theory of optimal slack T Newholm, K Keeling, P McGoldrick, L Macaulay, J Doherty New Media & Society 10 (2), 295-319, 2008 | 34 | 2008 |
Debbie Isobel KeelingUniversity of SussexVerified email at sussex.ac.uk
