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Nirmalya Kumar
Nirmalya Kumar
Lee Kong Chian Professor of Marketing, Singapore Management University
Verified email at smu.edu.sg - Homepage
Title
Cited by
Cited by
Year
Conducting interorganizational research using key informants
N Kumar, LW Stern, JC Anderson
Academy of management journal 36 (6), 1633-1651, 1993
35081993
The effects of perceived interdependence on dealer attitudes
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (3), 348-356, 1995
29491995
The effects of supplier fairness on vulnerable resellers
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (1), 54-65, 1995
24741995
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
I Geyskens, JBEM Steenkamp, LK Scheer, N Kumar
International Journal of research in marketing 13 (4), 303-317, 1996
23121996
A meta-analysis of satisfaction in marketing channel relationships
I Geyskens, JBEM Steenkamp, N Kumar
Journal of marketing Research 36 (2), 223-238, 1999
20621999
The power of trust in manufacturer-retailer relationships
N Kumar
Harvard business review 74 (6), 92, 1996
19351996
Learning orientation, working smart, and effective selling
H Sujan, BA Weitz, N Kumar
Journal of marketing 58 (3), 39-52, 1994
18891994
Generalizations about trust in marketing channel relationships using meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
International Journal of Research in marketing 15 (3), 223-248, 1998
15071998
Make, buy, or ally: a meta-analysis of transaction cost theory
I Geyskens, JBEM Steenkamp, N Kumar
Academy of Management Journal 49 (3), 519-543, 2006
1417*2006
Private Label Strategy: How to Meet the Store Brand Challenge
N Kumar
Harvard Business School Pres, 2007
1175*2007
From market driven to market driving
N Kumar, L Scheer, P Kotler
European management journal 18 (2), 129-142, 2000
8182000
Examining the impact of destructive acts in marketing channel relationships
JD Hibbard, N Kumar, LW Stern
Journal of marketing research 38 (1), 45-61, 2001
7822001
Do suppliers benefit from collaborative relationships with large retailers? An empirical investigation of efficient consumer response adoption
D Corsten, N Kumar
Journal of Marketing 69 (3), 80-94, 2005
7392005
Assessing reseller performance from the perspective of the supplier
N Kumar, LW Stern, RS Achrol
Journal of marketing research 29 (2), 238-253, 1992
7121992
Interdependence, punitive capability, and the reciprocation of punitive actions in channel relationships
N Kumar, LK Scheer, JBEM Steenkamp
Journal of Marketing Research 35 (2), 225-235, 1998
5081998
The Nature and Consequences of Marketing Channel Intermediary Commitment
N Kumar
4201994
Value merchants
JC Anderson, Nirmalya. Kumar, JA Narus
Harvard Business School Press, 2007
325*2007
Reactions to perceived inequity in US and Dutch interorganizational relationships
LK Scheer, N Kumar, JBEM Steenkamp
Academy of Management Journal 46 (3), 303-316, 2003
3152003
Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation
N Kumar
Harvard Business School Press, 2004
2842004
Kill a brand, keep a customer
N Kumar
Harvard business review 81 (12), 86, 2003
2562003
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