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Co-authors
- Dr. Christos AnagnostopoulosUNESCO Chairholder/ Assist. Prof in Sport Mngt, HBKU, QatarVerified email at hbku.edu.qa
- Tom BasonCoventry UniversityVerified email at coventry.ac.uk
- Dr. Petros ParganasadidasVerified email at adidas.com
- Leah GilloolyReader in Marketing, Manchester Metropolitan UniversityVerified email at mmu.ac.uk
- Adrian PritchardSenior LecturerVerified email at coventry.ac.uk
- Rui BiscaiaReader (Associate Professor) (with habilitation), University of BathVerified email at bath.ac.uk
- Karolos A. PapadasAssociate Professor of Marketing, University of YorkVerified email at york.ac.uk
- Andrew JonesCoventry UniversityVerified email at coventry.ac.uk
- Dr Christopher PichAssociate Professor in Marketing, University of NottinghamVerified email at nottingham.ac.uk