‪Laurence Borel‬ - ‪Google Scholar‬

Get my own profile

Cited by

	All	Since 2019
Citations	124	107
h-index	3	3
i10-index	2	2

0

26

13

201720182019202020212022202320247 9 12 20 24 20 25 6

Co-authors

George ChristodoulidesChalhoub Group Professor of Luxury Brand Management, American University of SharjahVerified email at aus.edu
Anastasia StathopoulouProfessor of Marketing, International University of Monaco, OMNES EducationVerified email at inseec.com
Douglas C. WestKing's College LondonVerified email at kcl.ac.uk

Laurence Borel

Laurence Borel

Marketer, PhD from Birkbeck, University of London

Verified email at mail.bbk.ac.uk - Homepage

Branding Consumer Engagement Social Media Consumer Identity


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement? A Stathopoulou, L Borel, G Christodoulides, D West Psychology & Marketing 34 (4), 448–462, 2017	105	2017
Branding and digital analytics LH Borel, G Christodoulides The Routledge companion to contemporary brand management, 255-268, 2016	16	2016
Me and my brands: drivers and outcomes of'brand selfies' L Borel Birkbeck, University of London, 2021	3	2021

The system can't perform the operation now. Try again later.

Articles 1–3